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Dina Saffer-Myers is Co-Founder and Director of Aperio, a business consulting company focused on the FMCG space in South Africa and sub-Saharan Africa. Dina has 12 years successful business and leadership experience in one of the world's top companies, Procter & Gamble. She consults with senior management on entry strategy and total company strategy development, marketing strategies as well as skills development and coaching of senior and middle management.
Dina Saffer-Myers is Co-Founder and Director of Aperio, a business consulting company focused on the FMCG space in South Africa and sub-Saharan Africa. Dina has 12 years successful business and leadership experience in one of the world's top companies, Procter & Gamble. She consults with senior management on entry strategy and total company strategy development, marketing strategies as well as skills development and coaching of senior and middle management.
Dina has a wealth of general and brand management experience, where she managed multiple brand categories within South Africa and led new category growth strategies for sub Saharan Africa. She initially joined Procter & Gamble (P&G) Customer Business Development in 2001 and after two years changed to P&G Marketing where she spent the remainder of her 9 years working primarily in Africa.
During Dina's time in P&G, she led multi-functional teams to deliver success on several businesses and projects. In Dina's tenure at P&G, she led the Wella& Clairol integrations from a marketing perspective, creating a model that was reapplied in other markets. She also led the development of entry strategies for new categories into Sub-Saharan Africa, which dramatically changed the game for the business in Africa.
She also led organisational capability building across several business areas. Her experience culminated in an associate director appointment; the youngest incumbent in the global organisation.
Dina is also a qualified personal and professional coach, as she believes that a key differentiator for any business is to enable the best people to be even better.
Dina developed her leadership skills in university, where she did a Bachelor's degree in Arts (Philosophy & Law), and led a national student organisation at the age of 19, becoming vice chairperson of the worldwide student organisation the same year.
