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Deborah is the Chief Strategy Officer for Primedia Broadcasting and was previously Group Head of Data and Analytics for Primedia Group.
Prior to joining Primedia, she was Chief Strategy Officer at PHD South Africa, where she oversaw strategy as well as heading up Marketing Science.
She also spent six years at MediaCom as Head of Strategy and later as Head of Insights.
Deborah has over twenty years of experience in media strategy across major agency groups, as well as in her own media company.
She has an Honours Degree in Fine Art and an MBA with a dissertation in the field of ethics.
Deborah is passionate about the data behind media - and about getting that data to tell its story.