Research contributor articles

Agency Scope Insights: Creative agencies to watch

Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch

Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image source: .

Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

You X Ventures via .

Why small emerging research firms are cracking giant insights

Thato Tshabalala 3 Dec 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image source: Gallo/Getty Images.

The cultural matriarchs of Limpopo

Thato Tshabalala 21 Nov 2019

South Africans stick to icon brands in an increasingly complex consumer landscape

South Africans stick to icon brands in an increasingly complex consumer landscape

Sarina de Beer, Ask Afrika 12 Nov 2019

Image credit: Edvin Johansson on Unsplash.

Out of focus

Butch Rice 12 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

Image credit: Esteban Lopez on Unsplash.

A different perspective on measurement for the non-analytical mind

Tyran De Beer 24 Oct 2019

The CSO+P team, Werner Odendaal, Wynand Coetzer, and Beth Strauss. Image supplied.

CSO+Partners on Demographica partnership and creating business-led customer experience strategies

Juanita Pienaar 24 Oct 2019

Is there a war between direct and online selling?

Is there a war between direct and online selling?

Dr Marius Wait 11 Oct 2019

Health innovation is an opportunity for South African brands across multiple industries

Health innovation is an opportunity for South African brands across multiple industries

Rachel Thompson, GfK – An NIQ Company 25 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Burgers 12 Sep 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Kevin Kruger has joined BMi Research as its new chief executive officer.

#Newsmaker: Kevin Kruger joins BMi Research as chief executive officer

Jessica Tennant 23 Jul 2019

Build a culture of curiosity to retain clients

Build a culture of curiosity to retain clients

Tony Spong 25 Mar 2019

Influencer marketing in South Africa - By the numbers

Influencer marketing in South Africa - By the numbers

Lara Utian-Preston 27 Feb 2019

Why these rolling blackouts are an opportunity for brands

Why these rolling blackouts are an opportunity for brands

Sarah Gooding 26 Feb 2019

Customer data - the powerful competitive tool brand owners are overlooking

Gareth Pearson, BMi Research 12 Feb 2019

Screengrab from .

Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson 1 Feb 2019

Marketing research - Fact or fiction?

Marketing research - Fact or fiction?

mike broom 7 Jan 2019

YouTube's influencer marketing phenomenon (Infographic)

YouTube's influencer marketing phenomenon (Infographic)

Matt Zajechowsk 19 Dec 2018

Image credit: lightwise via .

Big banks don't cry - but new research shows maybe they should

James Wilson 3 Dec 2018

How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

A South African's guide to moving to and making it in Malta: The Brexodus Effect

A South African's guide to moving to and making it in Malta: The Brexodus Effect

Marcus ‘The Maltese Falcon’ Brewster 23 Nov 2018

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