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From consultancies in the UK to South Africa, as well as on-site at multinational companies, Sarah's experience spans the business-to-business and business-to-consumer fields. Client experience includes Microsoft South Africa, the launch of Xbox into the country, Dimension Data, MWeb, Citrix, Mustek, Discovery Channel and Animal Planet, Coca-Cola, P&G, Mercedes, BankServ Africa and others.

She has a degree in journalism through Rhodes University and a postgraduate in brand management through AAA School of Advertising and has worked in the communications industry for 15 years.