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The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

First Choice winter custard campaign launches
First Choice winter custard campaign launches

Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures...

Issued by Boomtown 10 Jul 2018

Aquafresh celebrates South African mums with 'Power to You, Mum'
Aquafresh celebrates South African mums with 'Power to You, Mum'

Aquafresh recently launched 'Power to You, Mum', a campaign that recognises and celebrates the South African mother, and all the ways in which she does-it-all...

Issued by Havas Johannesburg 9 Jul 2018

Influential Africans changing the narrative on Africa
Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Here is your chance to score with Hisense!
Here is your chance to score with Hisense!

Hisense customers not only stand a chance to win an all-expenses paid trip to the 2018 FIFA World Cup in Russia, but will be instantly rewarded when purchasing any participating electronic appliances...

Issued by TLC Marketing Worldwide 29 Jun 2018

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

The 2018 Cannes Lions Experience track Grand Prix winners.
#CannesLions2018: Experience Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Brand Experience & Activation and Creative eCommerce winners announced during the Experience award ceremony...

20 Jun 2018

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna
#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

Knysna Tourism's #SpiritofKnysna campaign pays homage to Knysna's scenic beauty, people and unique spirit, demonstrating the destinations resilience to rise above the trauma of the past year...

20 Jun 2018

#CannesLions2018: Brand Experience & Activation Lions shortlist
#CannesLions2018: Brand Experience & Activation Lions shortlist

The Cannes Lions Brand Experience & Activation Lions shortlist has been released...

19 Jun 2018

Using the speed of sound
Using the speed of sound

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions...

By Andreas Furtner 18 Jun 2018

Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times
Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times

Following the worst quarterly GDP contraction in nine years, the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business...

Issued by Madex 14 Jun 2018

Screengrab from Deadpool 2 .
A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

All you need to know about Stick'n Glide with Marin's Southern Africa at Madex
All you need to know about Stick'n Glide with Marin's Southern Africa at Madex

Marin's Southern Africa is now the exclusive distributor of Stick'n Glide - the display that's taking the market by storm! Be sure to visit the Marin's Southern Africa stand at the Madex exhibition for the grand reveal...

Issued by Marin's Southern Africa 6 Jun 2018

Launch of Intra-African Trade Fair in Cairo, December 2018.
AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

A Bold-Jigsaw team photo.
#YouthMonth: How Jigsaw is boldly revolutionising the below-the-line space

Dane Prinsloo, director of marketing and sponsorship at Jigsaw Agency, explains the power of choosing to do the right thing every single day and the importance of building trust with clients so they take the leap with unconventional event experiences...

By Leigh Andrews 5 Jun 2018

Red Cherry Interactive creates digital and TV tags for Tiger Brands, Ingram's Cream
Red Cherry Interactive creates digital and TV tags for Tiger Brands, Ingram's Cream

Red Cherry Interactive was tasked to produce a 10-second TV tag and several digital tags for the Ingram's Cream promotion where they are giving away R1m in educational bursaries...

Issued by Red Cherry Interactive 4 Jun 2018

OLC 20slayteen: Fast-growing agency won't stop its go
OLC 20slayteen: Fast-growing agency won't stop its go

The first quarter of 2018 proved to be a continuation of the ascension of BTL agency Offlimit Communications (OLC) to a TTL agency with a genuine 360° offering...

Issued by Offlimit Communications 1 Jun 2018

Red Cherry Interactive production team made it to the 947 Joburg Day
Red Cherry Interactive production team made it to the 947 Joburg Day

Red Cherry Interactive recently helped Hero SA introduce their new brand at the 947 Joburg Day. Hero SA is a high-quality refuse bag being launched into the market...

Issued by Red Cherry Interactive 1 Jun 2018

Avatar Cape Town wins local integrated campaign for H&M
Avatar Cape Town wins local integrated campaign for H&M

Avatar Cape Town has won the integrated 2018 campaign for H&M, marking the global retail giant's first locally produced campaign, including ATL, digital, social, BTL and PR...

15 May 2018

Blue Ribbon presents Mother's May
Blue Ribbon presents Mother's May

Blue Ribbon has decided to give mothers across the country a chance to experience a Mother's Day like never before...

Issued by Offlimit Communications 10 May 2018

On the Dot 'MCM' supply loud halo activations to clients
On the Dot 'MCM' supply loud halo activations to clients

Loud halo builds brand loyalty, awareness and is an ideal medium to advise the community of new store openings, promotions and specials thereby ensuring increased traffic through your store...

Issued by On the Dot 3 May 2018

Checkers swops Little Shop for eco-friendly seedling kits
Checkers swops Little Shop for eco-friendly seedling kits

In a follow-up to the Checkers Mini Shop collectables craze launched in 2016, the retailer has announced its newest campaign consisting of environmentally-friendly Little Garden seedling kits...

25 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Marketing insights from Selvan Naidoo, CEO of Marketing2theMax
Marketing insights from Selvan Naidoo, CEO of Marketing2theMax

Selvan Naidoo, CEO of Marketing2theMax, offers marketing tips and insights as a thought leader in the industry...

Issued by Marketing2theMAX 6 Apr 2018

Spec-Savers campus activation through OtD's multi-channel marketing division
Spec-Savers campus activation through OtD's multi-channel marketing division

On the Dot activated a campaign at the University of Cape Town for Spec-Savers in February. The objective of the campaign was a summer promotion for a specific store...

Issued by On the Dot 26 Mar 2018

Mastering experiential marketing with Studio H
Mastering experiential marketing with Studio H

We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...

By Ruth Cooper 16 Mar 2018

Examples of retailers employing the new rules of attraction.
The new laws of attraction to survive the retail apocalypse

FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

By Leigh Andrews 13 Mar 2018

The top tips for live experiences in 2018
The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

Cape Town, New York kicks off with tourism co-marketing campaign
Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

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