#MarketingFridays: Are journalists the new marketing superstars?
#MarketingFridays: Are journalists the new marketing superstars?

In this video, Nyiko Chauke of Marketing Fridays says that in the age of content marketing, those with the ability to tell engaging stories are going to win at the content game...

2 days ago

Uber is the Uber of Uber
Uber is the Uber of Uber

The third and latest rebrand of Uber has removed all references to taxis and transport. It is a completely generic corporate identity and Nicholas Kuhne says he thinks this has been done very strategically...

By Nicholas Kuhne 3 days ago

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

3 days ago

All the winners at the Gender Mainstreaming Awards. Image supplied.
Gender Mainstreaming Awards: Winners announced

The 30% Club has announced this year's recipients of the premier Gender Mainstreaming Awards...

19 Sep 2018

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 19 Sep 2018

The state of email marketing two months after GDPR
The state of email marketing two months after GDPR

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

By Louise Robinson 19 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

Finalists announced for Africa women entrepreneurs awards
Finalists announced for Africa women entrepreneurs awards

The Africa Women Innovation and Entrepreneurship Forum has officially announced the finalists for AWIEF Awards 2018...

18 Sep 2018

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

Challenges in the rapid digitisation of Africa
Challenges in the rapid digitisation of Africa

African countries need to develop a policy response to the digital economy as it will have a profound impact on industrialisation...

18 Sep 2018

Top 10 tips on how to make your website more SEO friendly
Top 10 tips on how to make your website more SEO friendly

SEO continues to lead as a digital marketing tool that has proven its success rates and effectiveness over a long period of time...

By Erens Tloboro 17 Sep 2018

Tupperware supports local soccer in their latest campaign
Tupperware supports local soccer in their latest campaign

Tupperware is a brand that can be found in all South African homes. Their model and support has allowed thousands of South African women to earn an income at their convenience...

Issued by TLC Marketing Worldwide 17 Sep 2018

Senior procurement consultant, Nolundi Magqaza and founder of AdOps, Angelika Kempe.
New initiative connects 100% black-owned agencies with corporate clients

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients...

17 Sep 2018

Not all marketers can help you be authentic
Not all marketers can help you be authentic

Authenticity is one of the new watchwords of the marketing world and it is most crucial for B2B operations. But one of the best ways to achieve it is through subject matter experts sharing their knowledge...

By Brian Holmes, Issued by Scarlet Letter 17 Sep 2018

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

Why and how retailers turn everyday items into 'must-have' collectables
Why and how retailers turn everyday items into 'must-have' collectables

Coles' recent "Little Shop collectables" promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices...

By Louise Grimmer and Martin Grimmer 14 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Website automation: The beginning of the end?
Website automation: The beginning of the end?

In today's world, everyone needs an online presence for their company or brand, for those that say otherwise I say good luck to you...

By Keenan Bouwer 13 Sep 2018

Boomtown gets Milki to #idairyu consumers
Boomtown gets Milki to #idairyu consumers

"Live life to the full" is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to 'live life to the full'...

Issued by Boomtown 13 Sep 2018

#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0
#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0

Trevor Ndhlovu was promoted to MD of Black River FC less than a year after joining the agency, having played an important part to date in the acquisition of new clients...

By Jessica Tennant 13 Sep 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

The Assegai Awards: Judges for 2018 have been selected
The Assegai Awards: Judges for 2018 have been selected

The judging panel for the 2018 Assegai Awards has been selected. These individuals have been carefully chosen by the DMASA and have the collective local and international expertise required to judge all work from the marketing sector...

Issued by DMASA 13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

Mendonça on the move.
#BehindtheSelfie with... Diogo Mendonça

This week, we go behind the selfie with Diogo Mendonça, managing director of Blacksmith Collective...

By Leigh Andrews 12 Sep 2018

5 ways good content marketing can help your business grow
5 ways good content marketing can help your business grow

Start-up businesses are normally more apprehensive about marketing, in terms of what they will try and what they will spend. Although this restraint is often in their best interest seeing as they have limited budgets and staff, it can also end up hurting them...

By Candace Bosch 12 Sep 2018

100 Most Influential Young Africans
100 Most Influential Young Africans

South Africa's award-winning entrepreneur, founder and chief of DNA Brand Architects, Sylvester Chauke, has made the 2018 list of 100 Most Influential Young Africans...

12 Sep 2018

Suited up for the hunger games
Suited up for the hunger games

In case you missed it, season six of Survivor had a glorious immunity special, where the island dwellers were treated to a full Steers experience...

Issued by DNA Brand Architects 12 Sep 2018

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