New press offices

The Brave Group has opened a press office on Bizcommunity.com!
The Brave Group

The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.

The digital headaches of a franchise marketing team
The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

By JG Bezuidenhout 1 hour ago

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d
Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...

Issued by IMC Conference 4 hours ago

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group
IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 5 hours ago

Digital Marketing Conference held in Sandton and Cape Town
Digital Marketing Conference held in Sandton and Cape Town

The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...

Issued by Event Partners 5 hours ago

mchiroque via .
The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 1 day ago

McDonald's Tunnel of Lovin'
McDonald's Tunnel of Lovin'

In celebration of Valentine's Day, the Tunnel of Lovin' was built around the drive-thru at the McDonald's Southgate...

Issued by Pacinamix 15 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

Indoor LED marketing displays
Indoor LED marketing displays

Decreasing costs, better quality hardware and changes in customer expectations are driving change in the retail environment. Also, marketers want more! More flexibility, and more client engagement...

Issued by One Digital Media 13 Feb 2019

The reason 50% of B2B buyers will be more likely to purchase your product
The reason 50% of B2B buyers will be more likely to purchase your product

In the technology space, it's easy to get lost in the clutter. If you can demonstrate real value by telling your story however, B2B buyers will be 50% more likely to purchase from you...

By Matt Brown, Issued by Digital Kungfu 12 Feb 2019

Capture and captivate with cellphone videos
Capture and captivate with cellphone videos

Learn how to create high-impact videos using the tools you already have to tell the stories you want to share with this course from Content Lounge and Mycelium Media Collaborators, taking place from 5-7 March 2019...

Issued by Content Lounge 12 Feb 2019

Marketing Matterz has exciting news!
Marketing Matterz has exciting news!

Marketing Matterz has been internationally shortlisted for the Interactive Marketing Awards...

Issued by Eskilz College 12 Feb 2019

Assessing marketing for business relevance
Assessing marketing for business relevance

Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...

By Jonathan Houston, Issued by HKLM 12 Feb 2019

(c) Alexander Sorokopud -
#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Ticket sales have opened for the 2019 Bookmark Awards
Ticket sales have opened for the 2019 Bookmark Awards

IAB SA has announced that ticket sales are now open for 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

12 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

Location targeting case study
Location targeting case study

Vicinity Media is always innovating in the location space, in this case study we investigate delivering different messages to consumer's based on how far they were from the clients physical store...

Issued by Vicinity Media 11 Feb 2019

Get leads and marketing results in weeks, not months
Get leads and marketing results in weeks, not months

Speed is the new currency in marketing. To deliver on fast, affordable and effective lead generation campaigns for technology clients, Digital Kungfu is pioneering an Agile marketing approach...

Issued by Digital Kungfu 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Image © Choerograph via
Listen up! Why Mastercard is becoming a sonic brand

Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...

By Leigh Andrews 8 Feb 2019

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign
#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...

7 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

#inspo that'll ignite your creative fire (and keep it burning)
#inspo that'll ignite your creative fire (and keep it burning)

New year, new creative energy... but how to keep it alive once the holiday glow wears off and deadlines and the daily grind set back in?...

Issued by Dentsu Aegis Network 7 Feb 2019

Is influencer marketing still relevant?
Is influencer marketing still relevant?

Mention the term "influencers" and you are bound to receive a polarising response depending on who you speak to...

By Sylvester Chauke, Issued by DNA Brand Architects 7 Feb 2019

New edition of global advertising law book now available
New edition of global advertising law book now available

The Global Advertising Lawyers Alliance has released the second edition of Advertising Law: A Global Legal Perspective - providing an overview of the laws governing advertising and marketing in more than 65 countries...

7 Feb 2019

Woolworths pulls "gender stereotyping" Valentine's Day campaign
Woolworths pulls "gender stereotyping" Valentine's Day campaign

#NEWSWATCH: Woolworths has pulled its in-store #LoveAlwaysWins Valentine's Day campaign following social media outrage, this just a few weeks after the retailer's Ubuntu Baba scandal...

5 Feb 2019

John Schnobrich via .
3 shifts that marketers need to consider

Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...

By Pieter Geyser 5 Feb 2019

Mindful marketing: A New Year's resolution that will help you achieve results faster
Mindful marketing: A New Year's resolution that will help you achieve results faster

For years, Sylvia quoted best-selling author Malcolm Gladwell's theory that it takes 10,000 hours to master a craft. Whether it's to improve as an athlete, a musician or to be a better leader, it's about the time you put in to master that skill. But then there are people who improve faster than others, so it clearly can't just be about putting in the 10,000 hours...

By Sylvia Schutte 5 Feb 2019

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