#MandelaMonth

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#DigitalMarketing: How to get your business found online in local search
#DigitalMarketing: How to get your business found online in local search

Mobile takes the lead in local store marketing (LSM) and for this reason, investing in quality local SEO is key. Here are seven quick steps for getting your store found online in local search...

By Graham van der Merwe 1 day ago

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 1 day ago

#UnStoppable women to share their secrets at this year's FNB Business Women's Breakfast
#UnStoppable women to share their secrets at this year's FNB Business Women's Breakfast

What do a television presenter who is also a businesswoman, an entrepreneur, a social media lawyer and a doctor turned self-made businesswoman have in common?..

Issued by East Coast Radio 1 day ago

5 expectations of the African millennial consumer
5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

2 days ago

This image of team Covve is titled, "Hello drone."
#Mandela100: Tried-and-tested business networking tips and tricks

It's Mandela Month in SA and social wellness month globally. In giving back, Covve cofounder and CEO Yiannis Gavrielides shares the real reason we find business networking difficult and shares tricks to get better at it, whether you're on the awkward introvert or bubbly extrovert end of the scale...

By Leigh Andrews 2 days ago

Free stock image by Pixabay on .
Enough plankton, and you sir, have a whale

It has been a couple of weeks of belief and varying degrees of success...

By Damon Stapleton 3 days ago

4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.
"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

Secrets of a successful digital marketing strategy
Secrets of a successful digital marketing strategy

If your company strategy is not complemented by a coordinated digital marketing strategy it is unlikely to generate the results you are looking for...

By Roy Morrison 17 Jul 2018

Preparing for Black Friday - 8 lessons learnt from 2017
Preparing for Black Friday - 8 lessons learnt from 2017

If 2017 is anything to go by, Black Friday is quickly becoming one of the busiest South African shopping days and, like the US, marks the beginning of the Christmas shopping season...

By Graham van der Merwe 17 Jul 2018

The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Local artist Chris Slabber wins big at international A' Design Award and Competition
Local artist Chris Slabber wins big at international A' Design Award and Competition

Commercial artist Chris Slabber recently won Platinum for his work on the 'Doom Insects' campaign and was named Designer of the Year at the A' Design Award and Competition in Como, Italy...

By Jessica Tennant 13 Jul 2018

Madex and Markex 2018: Building the branding conversation
Madex and Markex 2018: Building the branding conversation

The second annual Madex show recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies...

Issued by Madex 13 Jul 2018

McCann Health cans global CCO Jeremy Perrott
McCann Health cans global CCO Jeremy Perrott

#Newswatch: Following an investigation subsequent to a complaint concerning the use of "offensive and inappropriate" language, McCann Health's global CCO Jeremy Perrott has been fired for violation of the agency's Code of Conduct...

13 Jul 2018

Dove global women.
#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

Job offer at Business Arts South Africa (BASA): Head of marketing and communications
Job offer at Business Arts South Africa (BASA): Head of marketing and communications

BASA is looking for someone to lead the development and implementation of an innovative, flexible and agile marketing and communications strategy that makes excellent use of resources, connections and partnerships...

Issued by Business and Arts South Africa 12 Jul 2018

Hlumelo Ndoni, co-founder and growth lead of Lokal Link.
#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

A cross-media view of the customer is the key to marketing success
A cross-media view of the customer is the key to marketing success

To get an accurate understanding of the customer journey, brands must seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase...

By Sally Rothman, Issued by GfK South Africa 11 Jul 2018

#BehindtheSelfie with... Philippa Dods
#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

'Click and mortar' success for local store marketers
'Click and mortar' success for local store marketers

Without true location targeting you're not local store marketing...

Issued by Vicinity Media 11 Jul 2018

Does your location-based mobile partner know the location of your ads?
Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 10 Jul 2018

CMO Council Report - CMOs committed to doing more with data
CMO Council Report - CMOs committed to doing more with data

New research highlights AI's emerging role as catalyst for harvesting and unifying disparate data essential to customer engagement...

9 Jul 2018

The crucial role of client service excellence in agencies
The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

Smaller is better, especially with influence
Smaller is better, especially with influence

The big names in influencer realms may pull in the big bucks and big audiences, but it is the micro influencer that is finally finding its place in the sun, writes Federico Dedeu...

By Federico Dedeu 6 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).
Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

Scopen Agency Scope has announced its "10 agencies to watch and follow" in South Africa as a result of the study conducted late in 2017 and with results presented early this year...

5 Jul 2018

Image supplied.
Brand Commune 2018 uncovers whether business purpose is measurable

The annual Brand Commune took place on 19 June 2018 in Johannesburg presented by the Brand Council South Africa (BCSA) to uncover the potential point to purpose for South African brands...

5 Jul 2018

Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi.
#Mandela100: The Madiba magic of mentoring

With 2018 the 'Madiba Centennial Year' and July Mandela Month, corporate eyes are firmly focused on CSI and sustainability projects. You can also bring that 'Madiba magic' down to the personal level in your work mentoring efforts. Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi explain the importance of being both a mentor and mentee...

By Leigh Andrews 5 Jul 2018

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