Bloggers big on e-shopping in SA

Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported that bloggers in South Africa are shopping online 29% more than the average South African Internet user - making this online community a perfect target audience for e-commerce growth.

Effective Measure business development manager, South Africa, Francois Vorster, said, "Bloggers in South Africa are more likely to be high earners; over a quarter earn a minimum of R50 000 monthly. A high disposable income provides bloggers with the means to combine time spent online with shopping through online retailers."

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Fast facts on the blogging community in South Africa:

• Male to Female ratio of 3:2, mostly between 25-44 years old,
  
• Are mostly skilled employees, managers or professionals,
  
• Are mostly from the IT, Finance, Real Estate or Communication industries
  
• Are mostly owners of their own house or townhouse

"Bloggers make great customers as they add third-party endorsement and credibility to products due to their tendency to share and post online reviews. Brands looking to explore ecommerce opportunities and multi-platform brand engagement may want to consider bloggers as a target audience," added Vorster.

Effective Measure is a leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. The company's products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.