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SA first Africa country to host WTTC Africa Leaders Forum
For 26 years, the WTTC has been the voice of the global tourism industry. This organisation promotes sustainable growth in the sector, works with governments and international institutions to create jobs, to drive exports and to generate prosperity.
WTTC gathered the CEOs and regional leaders of the top Travel & Tourism companies from across Africa, along with tourism ministers and regional experts at its inaugural Africa Leaders Forum in Stellenbosch on 22 November 2018 to discuss the key issues facing the region’s travel and tourism sector. The president and CEO of WTTC, Gloria Guevara Manzo praised the South African government for recognising the opportunities in this sector and the steps it has taken to realise this potential.
The Africa Leaders Forum promotes further investment in Africa’s tourism sector and supports innovation in tourism.
Tourism's role in growth, development
The forum also provided a unique and exclusive space for networking among industry leaders. Some of the key issues facing the region’s travel and tourism sector were discussed including tourism’s role in sustainable growth and development, as well as tourism and inclusive job creation.
As an economic lever and a growth pillar, tourism currently supports about 1.5 million jobs directly and indirectly in South Africa. Growing the country’s tourism sector is a key aspect of the country’s Nine-Point Plan and aligned with the National Development Plan that recognises tourism as one of the main drivers in the economy. By achieving the objectives of the National Tourism Sector Strategy (2016-2026), there will be more sustainable jobs and a more inclusive tourism sector. This strategy is a guiding document for the Tourism Sector in South Africa, with a particular focus on inclusive growth, job creation and transformation.
"The African continent has huge growth potential if we harness the tourism sector opportunities," concluded Hanekom.