#AfricaMonth
Subscribe & Follow
Trending
Elections 2024
Jobs
- Project Lead - General Cape Town
- Creative Content Video Editor Johannesburg
- Junior Video/Multimedia Producer Johannesburg
Howard Music inspires new ways for Brand SA and Publicis
A riveting soundtrack for a rainbow nation
PUBLICIS SOUTH AFRICA asked Howard Music to compose an original score for Brand South Africa's much-awaited TV Campaign dubbed "Inspiring New Ways". The emotionally super-charged spot was filmed between South Africa and Los Angeles and features several leading South African sports stars, celebrities, entertainers, and entrepreneurs.
"To capture the essence of the South African can-do spirit, we composed a moody Coldplay-esque vibe and successfully managed to distil the ideals of the slogan: Inspiring New Ways into a subtle and appealing soundscape" says Howard.
The launch TVC was Executive Produced by Glen Bosman from Catapult Films, with Lourens Van Rensburg Directing, Mosese Semenya as Assistant Director, and Matthew Barnes from Publicis overseeing as Executive Creative Director with Hazel Van Jaarsved as producer. Help yourself to a spike of national pride and click here to see the ad.
Rocking the Pro Shop
Just to prove that working with Kentridge and conducting to standing encores in some of Europe's most celebrated opera halls did not make him a softy, Adam decided to mosh the tempo and severely punish the electric strings with a decidedly bad boy metal score for the latest Pro Shop TV Commercial to be showcased at various exclusive events nation wide. Duane Arthur (son of famous composer J B Arthur) is Adam's right-hand man at Howard Music, and has helped out on numerous composing jobs. Both jobs in this press release utilised Duane's composing, producing and playing talents. This spot was produced by the usual talented suspects at The Ministry Of Illusion (where Adam just happens to be the in-house composer). Grab your Zippo and watch it here.
P.S. Keep your eyes glued to this space for more ear-gasmic sonic delights coming soon!
- Howard Audio joins forces with Kabza De Small and Ofentse Pitse with Red Bull Symphonic25 Apr 09:42
- Howard Audio picks up 4 Creative Circle Best Of 2023 awards!20 Mar 13:40
- Howard Audio teams with In Bloom to bring awareness on gender issues13 Mar 10:33
- Howard Audio features at Creative Circle Awards15 Feb 09:59
- Howard Audio features in the Loeries rankings 2023!02 Feb 08:28