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Short and sweet - Storytelling for digital marketers
Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers.
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However, with the surge and importance of digital marketing as part of a company’s branding campaign, we need to understand how can we take this tried and tested marketing tool and amplify it through our digital channels to reach our intended audience.
Below are some top tips on how to tell your brand’s story through the ever-changing world of digital marketing.
1. Make it real
“Stories are a communal currency of humanity.” – Tahir Shah
2. Make it meaningful
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”- Jimmy Neil Smith
3. Make it impactful
“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee
4. Make it last
“Purposeful storytelling isn’t show business, it’s good business.”- Peter Guber
5. Make it matter
“People think that stories are shaped by people. In fact, it’s the other way around …” – Terry Pratchett