Marketing Coordinator and Copywriter

Location:	Cape Town
Type:	Permanent

Job title: marketing coordinator and copywriter

Based at: Orms Creatives, Gardens, Cape Town

Reporting to: marketing manager, managing director

This dual-role position involves crafting copy that aligns with the brand across all of our digital channels including social media, the Orms Connect blog, newsletters, and media releases as required. It also includes assisting with the coordination of Orms marketing activities and campaigns; including event planning, project timeline management, and PR efforts.

Copywriter and PR coordinator

Copywriting

• Create all marketing copy, including newsletters, ads, website banners, in-store posters, brochures, etc.
• Write clear, persuasive, and original copy for websites, blogs, emails, advertisements, brochures, and press releases.
• Collaborate with the design team to develop copy that complements visual elements and aligns with the retail and marketing objectives of the campaigns.
• Edit and proofread content to ensure accuracy, clarity, and effectiveness.
• Create SEO-optimised content for the Orms blog to improve organic search rankings and drive traffic to the company’s website.
• Ensure content is promoted through the relevant Orms channels to ensure traffic to the blog.
• Report on the analytics of the blog to drive strategy for future content and ensure KPIs for the channel are being adhered to.
• Remain up to date with current trends in the photographic and art industries to produce content which is engaging with our audience.

PR coordination

• Develop and maintain relationships with journalists, bloggers, and influencers.
• Draft and distribute press releases, media kits, and pitch stories to media outlets where required and where budget is available.
• Monitor media coverage through our media monitoring service (Hello Peter, Newsclip & Google Business) and compile reports on media mentions, Google reviews, PR campaign effectiveness, and public sentiment.

Marketing coordinator

• Assist with the development, implementation, and tracking of marketing campaigns across various channels (email, social media, web, print, etc.).
• Coordinate with internal teams and external vendors to ensure timely and effective execution of marketing strategies.
• Assist in the planning and execution of promotional events, and product launches including budget coordination, vendors, event setups, and media and influencer attendance.
• Manage event registration, attendee communication, and post-event follow-up.
• Coordinate logistics, promotional materials, and post-event follow-up to maximise impact and ROI.
• Maintain a database of event contacts for future events and collaborations.
• Assist the marketing manager with multiple marketing projects simultaneously, ensuring they are completed on time, within budget, and meet quality standards.
• Provide administrative support as needed.
• Conduct market research to identify trends, target audiences, and the competitive landscape to strategize on competitions and collaborations which drive the brand objectives.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Manage the stock and ordering of marketing materials including promotional items as well as in-store signage as required.
• Sponsorships: evaluation and execution of regional sponsorship requests.

Additional job info:

• Working hours are 08:00 - 17:00 Monday to Friday.
• Full-time position.

Please send your CV, in confidence, to target="_blank">annette.blackie@orms.co.za.

Only shortlisted applicants will be contacted.

Posted on 30 Jul 09:38, Closing date 28 Sep