John Laurence | Bizcommunity

News

The attention economy

Research

The attention economy

John Laurence 13 Nov 2018

Victor Zastolskiy © –

Marketing

How emotion affects advertising

John Laurence 25 May 2017

Marketing

Brand trust - It's in the eyes

John Laurence 3 Aug 2015

A stranger to your selfie

Advertising

A stranger to your selfie

John Laurence 24 Jul 2015

How do you boil a frog?

Marketing

How do you boil a frog?

John Laurence 21 Jul 2015

Is there a rat in your underwear drawer?

Advertising

Is there a rat in your underwear drawer?

John Laurence 19 Mar 2015

So you think you know brands?

Branding

So you think you know brands?

John Laurence 12 Mar 2015

Marketing

Cocktail dresses, beer and brand perception

John Laurence 6 Mar 2015

Research

TNS embraces neuroscience to augment its brand and communications offer

Issued by Kantar 6 Aug 2014

Why we need creativity

Marketing

Why we need creativity

John Laurence 4 Apr 2014

Advertising

Three important processes behind effective TV ads

John Laurence 30 Jan 2013

Science

Lousy intuition

John Laurence 15 Jan 2013

Advertising

Activating explicit, implicit memory encoding

John Laurence 4 Dec 2012

Marketing

Considering conscious, unconscious cues

John Laurence 27 Nov 2012

Advertising

Creating strong brand memory maps

John Laurence 22 Nov 2012

Marketing

You are a unique individual - just like everyone else

John Laurence 18 Nov 2012

Advertising

Lessons from Marge Simpson and casinos

John Laurence 16 Nov 2012

EEG adds to marketing research picture

Research

EEG adds to marketing research picture

31 Jul 2012

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