Travis Spence is senior strategist at Hello World Agency (www.helloworldagency.com), a full-service strategic creative ideas agency. A Vega honours graduate, Travis joined the agency in 2006 and has worked on a diverse portfolio of brands. Travis is adamant that his job is to make the creative team look good and therefore champions the well-thoughtout, insightful brief. Email moc.ycnegadlrowolleh@sivart; follow @trspence; connect on LinkedIn.