| [Marketing & Media] For every major document, let time elapse between your first and second drafts – at least over night. Then come at it with a questioning eye and a ruthless attitude. |
| [Marketing & Media] Mark Twain said that writers should strike out every third word on principle.
"You have no idea what vigour it adds to your style.” |
| [Marketing & Media] Never be content with your first draft. Rewrite, with an eye toward simplifying and
clarifying. Rearrange. Revise. Above all, cut. |
| [Marketing & Media] @ Nthabiseng Mhlambi. Yes, telegrams do still exist.|
| [Marketing & Media] Short sentences and short paragraphs – are easier to read than long ones. Send telegrams, not essays. |