Redefining success in a diverse alcoholic beverage market demands innovation. 29 May 2023 Read more The advertising landscape of the South African alcoholic beverage industry is highly regulated and competitive. The industry is one of the largest contributors to the country's economy, but the advertising of alcoholic beverages is heavily restricted due to the potential social and health impacts of alcohol consumption. 2 May 2023 Read more The social media landscape is changing, Ornico is dedicated to helping brands understand the changes for improved social strategies. 2 May 2023 Read more Covid, load shedding, water shortages, inflation, potholes, million Rand flags and the Spurs; what a way to start a conversation. 5 Apr 2023 Read more The fast food industry is a highly competitive market, with a large number of well-established chains vying for a share of the consumer's wallet. 20 Feb 2023 Read more Ornico boasts the launch of the South African PR Landscape Report in proud collaboration with Dr. Tersia Landsberg Boshoff (PhD) on 24 November 2022. This launch marks the inauguration of a report aimed at evaluating the state of the PR and communications industry in South Africa. 24 Nov 2022 Read more
Strategic insights - The measurement journey starts with a goal 15 Nov 2022 Read more
For the longest time, brands have used Advertising Value Equivalency (AVE) as the measure of success for public relations. Even though AVEs provide brands with an estimated rand value of their media coverage, they do not give insight into the effectiveness of the efforts put in by the PR team, nor do they indicate that the campaign helps to achieve the brand's goals and objectives. 17 Oct 2022 Read more The metaverse is undoubtedly the 'cool kidz' word of 2022, but it's not new to the block. So, what made it #blowup? We are sure there are some theories flying around... 22 Jun 2022 Read more More than 3% of all advertising spend in South Africa comes from the insurance industry; with this said, there is no doubt that this substantial investment should be driven by brand intelligence and media analysis to ensure that the insurance companies strategically buy ad space. This provides them an edge over their competition and ensure that their advertisements reach the right audience at the right time. 17 May 2022 Read more The Social Media Landscape is changing, Ornico is dedicated to helping brands understand the changes for improved social strategies. We're interested in learning about your social media usage, please complete our 15-minute survey. In exchange, we'll send you a free copy of the 2022 Social Media Landscape Report. 9 May 2022 Read more The past two years following the rise of the pandemic have wreaked havoc in the lives and businesses of South Africans. As was said by President Cyril Ramaphosa in the 22 March nation address, "The pandemic has changed the way we work, travel, worship and socialise." With this change came a sudden increase in the need for connectivity as working and schooling from home became the new normal. One could assume this gave telecommunication companies an upper hand nonetheless they were also widely affected. 25 Mar 2022 Read more Ornico's vision is to disrupt the media monitoring and advertising industry with a fresh take on how marketing professionals engage with marketing data using a simple, intuitive, and unified platform. With this, we aim to help PR, communication and advertising teams make better decisions by collecting data and providing invaluable analytics and insights, all under one platform. 28 Feb 2022 Read more Amec's global managing director Johna Burke, demystifies the Barcelona Principles 3.0 and the latest best practices around the measurement and evaluation of communication in a webinar first for South African audiences. 26 Nov 2021 Read more AMEC's global managing director Johna Burke, demystifies the Barcelona Principles 3.0 and the latest best practices around the measurement and evaluation of communication - in a webinar first for South African audiences 11 Nov 2021 Read more The 2021 South African municipal elections are around the corner and will be held on 1 November 2021. These are the sixth municipal elections held in South Africa since the end of apartheid in 1994 and they are held every five years. There are over 325 parties that will be contesting with over 23,151 election stations across the country. 29 Oct 2021 Read more The SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the competition alone.<!> 6 Aug 2021 Read more The South African Social Media Landscape Report 2021 was launched 30 June 2021. The annual report gives insights on what brands are intending to do on the social media platforms in the next year. 1 Jul 2021 Read more Social media has changed over the past year for marketers and users. A great migration towards new technologies and systems triggered by the lockdowns, increasing new players or violation of privacy has been identified and will be the theme for this year's report. Within this challenging time that we are facing in South Africa and the world, how can business leaders shield their brands from current challenges and take advantage of future opportunities? 17 Jun 2021 Read more The fast moving consumer goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021. 29 Apr 2021 Read more Brand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the FMCG industry in a virtual event that takes place on 28 April 2021. Research shows that the most popular day of the week for new executions is Sunday across the top FMCG brands. 19 Apr 2021 Read more Over the past year, the FMCG sector has seen unprecedented change that has affected the retail industry. This has led to transformation in media consumption, advertising and even shopping habits. 15 Apr 2021 Read more The SA Social Media Landscape Survey is one of the most significant parts of the South African social media landscape by Ornico and World Wide Worx, which is downloadable after it is launched. This report helps brands to make more informed decisions on their social media and digital marketing spend. 17 Mar 2021 Read more Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enables the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona Principles focus on inclusion, impact and integrity, with AVEs said to not be the value of communication. 4 Dec 2020 Read more Brand intelligence® firm Ornico conducted advertising spend and media intelligence research in the telecommunication industry for 2019 and part of 2020. The numbers show that advertising spend was affected during lockdown and with the rise of the Covid-19 pandemic. 1 Dec 2020 Read more The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual "Measurement Month" during November 2020. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best practices in measuring the effectiveness of their communication and PR strategies. 4 Nov 2020 Read more Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10am, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The conversation will include changes and trends in advertising, leading stories and the impact of access to affordable data - among others. 29 Oct 2020 Read more Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during September in South Africa, as business recovers from the effects of lockdown. 9 Oct 2020 Read more A survey by Brand Intelligence® firm Ornico in association with Africa's premier B2B news site Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads of marketing and advertising teams across brands and agencies are invited to participate in this survey, where they will be among the first to receive the insights and participate in the launch webinar. This also includes people who are in the media, marketing and communications industries. 8 Sep 2020 Read more Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month before the original Covid-19 hard lockdown was introduced. 12 Aug 2020 Read more Ornico is delighted to announce a new and more diverse panel for the launch of the SA Social Media Landscape. The thought leaders we have consulted with and added to the panel will bring a positive and more inclusive perspective to the growth and trends discussions on social media in South Africa. 5 Jun 2020 Read more Following months of research and analysis, Ornico and World Wide Worx will launch the much anticipated SA Social Media Landscape 2020 on Wednesday, 10 June 2020. This virtual event will cover some of the latest statistics and findings from across the most utilised social media platforms in South Africa. 3 Jun 2020 Read more No single story has ever dominated the global media landscape as much as the Covid-19 coronavirus pandemic and its impact on health, safety and global economies. Every single news channel is leading with Covid-19 reporting - South Africa being no exception. 3 Apr 2020 Read more The SA Social Media Landscape Survey is an integral part of the influential SA Social Media Landscape 2020 by Ornico and World Wide Worx, which will now be free to download for the first time. This report will help brands to invest effectively on social media channels in 2020, which will be informed by industry input. 30 Jan 2020 Read more The International Association for the Measurement and Evaluation of Communication (AMEC) hosts "Measurement Month" during November. This annual initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR campaigns. 27 Nov 2019 Read more Ornico, the Brand Intelligence® firm, has increased its African footprint by establishing new partnerships on the continent with the addition of media intelligence services from Cameroon, Gabon, Rwanda, Congo Brazzaville and the Democratic Republic of Congo. Previously focusing on predominantly English-speaking markets in Africa, these additional countries will now add several French-speaking markets, allowing brands to gain even more insights from media sources across the continent. 12 Nov 2019 Read more The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual "Measurement Month" during November 2019. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR campaigns. 29 Oct 2019 Read more Brand Intelligence® company, Ornico, released findings on how Youth Month and Youth Day are talked about across various media platforms including social media, print, broadcast and online platforms. This follows research and analysis by some of the firm's top analysts aimed at providing insight into some of the leading narratives from various media outlets and the public. 30 Jul 2019 Read more The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic, from 21-23 May 2019. Themed "Data: Analytics, Algorithms & Augmentation", this summit is the world's biggest gathering of communication measurement and evaluation experts. It saw more than 310 delegates from six continents in attendance. 20 Jun 2019 Read more The telecommunications and broadband sectors are amongst the most competitive industries in SA - not to mention critical for economic growth and improvements in society. On 31 May 2019, Brand IntelligenceTM firm, Ornico and Financial Mail will host the next AdForum event, where a panel of advertising industry experts will analyse recently flighted print, television and radio advertising in the sector, including a look into the trends taking place around connectivity in SA, advertising spend and market engagement. 20 May 2019 Read more Ornico and Financial Mail, along with a panel of advertising and marketing thought leaders, will analyse advertising in South Africa's financial services industry at the upcoming AdForum on 29 March 2019, at the Houghton Golf Club. Banking is changing with the emergence of new banks in South Africa that show growth in their customer-base while having little to no advertising. 12 Mar 2019 Read more President Cyril Ramaphosa's State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years' major disruptions and theatrics. With SONA being one of the key annual events in the country's business, government and public calendar, citizens and the media made their voices heard around some of the most pressing issues facing the country. 26 Feb 2019 Read more Radio advertising event data in South Africa is set to be revolutionised by new data from Brand Intelligence firm, Ornico, now being made available through software provider, Telmar. 5 Feb 2019 Read more The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR campaigns. 5 Nov 2018 Read more Women's Month in South Africa raises many pertinent issues from gender-based violence, empowerment and whether women are represented fairly in all spheres of society. This year was no different with #TotalShutdown marches taking place across the country on 1 August where women from all walks of life took to the streets to make their collective voice heard. This began a month that would lead to significant conversations about how South African society treats and protects women. Africa's forward-thinking Brand Intelligence® firm, Ornico, took to investigating conversations on various media platforms, including social media, to make sense how the nation responded. 3 Oct 2018 Read more The Social Brand Survey is an integral part of the influential SA Social Media Landscape by Ornico and World Wide Worx. It serves to deepen the understanding of social media use in the country. Every year, the report is used by agencies, brands, marketers and the media as the top reference for the country's digital landscape. 30 Jul 2018 Read more Advertisers globally are increasingly calling for independent auditing and verification of their marketing campaigns. Though research by Ornico, the Brand Intelligence® company, shows an improvement in advertising schedule error rates, millions of advertising spend are still being lost due to poor or no auditing of campaigns. 14 Feb 2018 Read more Who are South Africa's top performing social brands? 27 Sep 2017 Read more Arthur Goldstuck of World Wide Worx and Oresti Patricios of Ornico invite SA's social media specialists to contribute to the understanding of their industry. 16 Aug 2017 Read more A major global initiative has been launched by the International Association for Measurement and Evaluation of Communication (AMEC) and other industry bodies to eradicate the use of Advertising Value Equivalents (or AVEs) in modern public relations. 14 Aug 2017 Read more Brand Intelligence™ firm marks its move from Sandton to the inner city by championing Johannesburg artists and raising funds for Malvern Primary School. 9 Feb 2017 Read more Why is Braai Day increasingly edging out Heritage Day in SA media, and what's behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence firm, Ornico, analysed ads associated with Heritage Day to discover who's lighting Braai Day's commercial fire. 24 Oct 2016 Read more A continental guide to doing business and marketing across Africa, Open Africa is a digital publication that features interviews, insights and business lessons from CEOs and decision makers. 13 Sep 2016 Read more Brand Intelligence company Ornico publishes business and brand guide for industry leaders in partnership with the Gordon Institute of Business Science (GIBS), at the University of Pretoria. 1 Sep 2016 Read more AMEC (the International Association for Measurement and Evaluation of Communication) is hosting "Measurement Month" during September 2016. 30 Aug 2016 Read more South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index, where they have both increased their score by five points and nine points respectively. According to the index, SuperSport has dropped by two points (attributed to Response and Sentiment) and this is the first time since the launch of the ABI that the brand moved below first place. However, they continue to be an engaging brand with content that resonates with their audiences. 11 Jul 2016 Read more Ornico's campaign analysis of the inaugural The CEO SleepOut in 2015 has been awarded two Gold Awards at the prestigious AMEC Awards, held in London on 16 June 2016. This is the world's premium awards celebrating excellence in communications measurement and evaluation. Ornico was awarded Gold for both the "Best use of measurement for a single event" and "Best measurement of a not-for profit campaign", beating stiff competition from global campaigns featuring Pope Francis, The Bill and Melinda Gates Foundation and Unicef. 21 Jun 2016 Read more Ornico's campaign analysis of the inaugural The CEO SleepOut in 2015 has been shortlisted in two categories for the prestigious AMEC Awards, the world's premium awards recognising excellence in communications measurement and evaluation. It is the first time that an entry from Africa has been shortlisted. 24 May 2016 Read more How many people use Facebook, and which social media service is the fastest growing? These are just some of the questions answered by BrandLand, the third edition of the monthly podcast produced by Brand Intelligence company, Ornico. 1 Mar 2016 Read more Supersport, The Expresso Show, Pick n Pay and Mercedes Benz SA are Africa's top performing brands on social media for the month of October 2015, according to the Africa Brand Index. 5 Nov 2015 Read more Brand intelligence company Ornico delivers its second podcast made for marketers which focuses on why Supersport is so super when it comes to social media. 20 Oct 2015 Read more A new look to the first international framework for measuring communications performance was unveiled on 3 September, reflecting the huge changes in the media landscape which have taken place. 4 Sep 2015 Read more Ornico and Columinate are launching AD360© - a unique and first-of-its-kind collaboration that will give advertisers and brands better, faster and more cost-effective insights into their marketing campaigns' performance relative to their competitors. By combining Ornico's brand and media intelligence data with Columinate's agile ad testing, AD360© provides advertisers with a holistic view on how their brands are doing in the market and how consumers perceive this marketing by asking them first-hand. AD360© offers clients big data intelligence on media spend, tracking and monitoring, with the added benefit of adding the consumer's voice. 3 Sep 2015 Read more Brands in Africa can now accurately and effectively measure social media reach and engagement using Ornico's Africa Brand Index, which is powered by Fuseware. 1 Sep 2015 Read more AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as "Measurement Month". This initiative, which sees many free educational events across the globe, was launched by this highly respected international body to educate communications and public relations practitioners about the latest best-practices in measuring the effectiveness of their communications and reputational campaigns. 26 Aug 2015 Read more Technology, brand and mobile experts weigh in as brand intelligence company premiers new online audio offering. 12 Aug 2015 Read more The Greater Alexandra Chamber of Commerce (GALXCOC) invited Ornico to participate in cleaning the London/Vincent Tshabalala Road and Jukskei River for Nelson Mandela Day and the team is excited to get involved. The "Blitz Clean Up Day", taking place on 17 and 18 July in Alexandra Township, aims to get the community, business and the public sector to spend their #67Minutes meaningfully. 13 Jul 2015 Read more Ornico CEO, Oresti Patricios, will be sharing insights from over 30 years of entrepreneurship experience in Africa and how businesses can stay ahead of the curve. This collaborative event between iAfrikan.com and Ornico takes place on Thursday 25 June, 2015 - at the Johannesburg offices of Ogilvy & Mather in Bryanston. 24 Jun 2015 Read more Brand intelligence company, Ornico, debuts custom annual title that aims to Sherpa the marketing industry into the future. 17 Jun 2015 Read more The 16th PAMRO and All Africa Media Research Conference will take place from 23-26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference, "Media Research for One Continent" supports the core the aims and objectives of PAMRO. 3 Jun 2015 Read more Brand and media intelligence company buys SA digital monitoring and analytics market leader 13 May 2015 Read more Friday, 17 April 2015, saw the second MTN Radio Conference held at Rivonia in Johannesburg. This industry gathering spoke to the radio, advertising and media buying industries on how brands and audiences can connect more meaningfully. 28 Apr 2015 Read more Rivonia Boulevard was abuzz on Friday, 17 April 2015, with advertising industry heavyweights and radio legends like Jeremy Mansfield, Andy Rice, Treasure Tshabalala and Jenny Crwys-Williams rubbing shoulders. MTN's second On Air Radio Conference focused on some memorable but also difficult industry conversations, some questioning whether or not terrestrial radio stations were headed towards their demise. 24 Apr 2015 Read more The State of the Nation Address 2015 (#SONA2015) and subsequent SONA debate saw a massive increase in social media conversations compared to 2014. This according to research by brand intelligence research firm Ornico. 25 Feb 2015 Read more Brand Intelligence and media research company, Ornico, today launched its second annual edition of The Media Report. Aimed at helping brands, marketers, media companies and advertising agencies better understand the forces that shape the sub-Saharan media sector, The Media Report 2014 is an electronic magazine available free for download from MarkLives.com or Ornico.co.za. 26 Nov 2014 Read more TedxSoweto's fifth edition, titled "Silver Linings", takes place at the Soweto Theatre on Saturday, 22 November 2014, and will celebrate some of the strides that South Africa and the rest of the continent have made in technology and business. Despite many challenges, divergent players have worked together to improve Africa. 18 Nov 2014 Read more In the 1980s when Ornico was grappling with building itself up in the marketplace, it faced many challenges in the world of advertising monitoring. From a young team that started out by renting and eventually purchasing an editing suite at JWT to a globally recognised African leader in providing reputation, media and Brand Intelligence, the last 30 years have indeed been an amazing journey. 10 Oct 2014 Read more Growth is the dominant theme in this 2014 edition of the yearly magazine brought out by the brand, media and reputation research company. 10 Jul 2014 Read more AMEC (the International Association for the Measurement and Evaluation of Communication) will host the world's biggest ever summit on public relations measurement in Amsterdam on 11-12 June 2014 and for the first time, Africa will play a major role in defining new public relations measurements. The conference themed "Upping the Game - From Measurement to Insights", will see some of the world's top communicators converging on the Netherlands to gain insights from more than 40 top speakers and leaders in communication and public relations. 4 Jun 2014 Read more Ornico and MarkLives.com in conjunction with Idea Engineers will be launching trendMARK, a collaborative guide in e-mag format on the trends and insights marketers must know for 2014 and beyond. 23 Jan 2014 Read more Ornico and The Media Online present an analysis of the South African media landscape for 2013, as well as a peak at what's on the radar for 2014 and beyond. 17 Dec 2013 Read more
"Choose a job you love, and you will never have to work a day in your life."
Confucius (551-479 BC) 18 Nov 2013 Read more
"I am not young enough to know everything." Oscar Wilde (1854 - 1900) 15 Nov 2013 Read more Key broadcasters quit the South African Audience Research Foundation - the independent research body mandated to find common currency for audience measurement in SA's media landscape. The exit will happen in December 2014. My plea is for the decision to be reversed, and for marketing industry decision makers to keep this debate alive. 26 Sep 2013 Read more Brand-intelligence firm, Ornico, has noticed a shifting trend in the focus of the motor industry - and it's the colour green. 25 Sep 2013 Read more Socially responsible brands will always outsmart the competition... 23 Sep 2013 Read more It is a well-known adage that in times of economic uncertainty spending is curbed, and as marketers will let you know it is usually the marketing, advertising and communications budget that gets tightened first. 20 Sep 2013 Read more Building city brands - it's not about the branding, it is about the hard work and political will to affect real and meaningful social, economic and developmental change, says Oresti Patricios, CEO of Ornico. 19 Sep 2013 Read more A global public relations measurement survey done in March 2013 by US-based Ragan Communications and NASDAQ OMX showed an industry that was serious about tackling the problem of accurately measuring the value of public relations. However, the survey also highlighted the long road still ahead before consistent measurement standards emerge, with only 25% of the 1467 respondents indicating they even understood return on investment (ROI). 6 Aug 2013 Read more Nigeria is a country rich in natural resources, with mammoth purchasing power, exciting business opportunities and a diverse population that is hungry for media content. The country's National Broadcasting Commission recently shared its desire to license more network stations; and this is one step closer to quenching the thirst for a diverse media. 11 Jul 2013 Read more In preparation for the PR Measurement Summit held in March 2013 in Washington, DC, Ragan Communications and Nasdaq OMX did a global survey among 1500 public relations professionals on measurement with very interesting results. Such interesting results that I was compelled to go on a very long, and mostly cold, quest to dig a bit deeper in search of the magic formula that will defeat the dreaded AVE which is the bane of my life. 19 Jun 2013 Read more Whether it is health care, the governance of municipal governments, education or public spending, South Africa faces significant structural challenges that can't be fixed by spending money on advertising the brand. It could well be time to reassess Brand South Africa's raison d'être and its relationship with the state. 31 May 2013 Read more The story of economic growth in Africa has been topical globally, with some of the most disappointing reports coming from leading publications. However for us Africans, the glass is definitely half full, with inspiring stories coming from the most ordinary of people. Ornico and Mark.Lives present 2013's first - The Africa Annual, a compilation of some of Africa's remarkable stories and resources for businesses; and media, marketing and branding enthusiasts. 29 May 2013 Read more In this information age, where consumers are bombarded with endless content, brands will only remain relevant if they continuously evolve their identities to suit the consumer's changing needs. On May 30, 2013, Ornico CEO Oresti Patricios, will share some insights on the trends that have defined the consumer landscape in both local and global markets. The talk will be hosted at Odd Café in Greenside, Johannesburg from 18h00. 23 May 2013 Read more Oh dear... please save us from the "Africa is Rising" narrative which is being continually and habitually foisted on this continent by the international media. The most recent round of debate on Africa's rise, or whether in fact it is rising, was started by Time Magazine. "Africa is the world's next powerhouse," declared Alex Perry in his cover story for the December 12 2012 issue of the US news journal. Predictably the statement was suffixed with the warning: "But huge challenges lie ahead." 24 Apr 2013 Read more Cycling hero, Lance Armstrong, weaved magic with his story that lived within us as we cheered him on through seven successive Tour de France wins. But the lustre of his brand has been tarnished. Irrevocably so. 27 Mar 2013 Read more Are we eating beef, or are we eating water buffalo brought into SA by criminal elements. Supermarkets have worked hard to differentiate their meat brands - they now need to do what's right to protect their equity and customer loyalty. By ORESTI PATRICIOS. 12 Mar 2013 Read more Once upon a time a teaspoon was a teaspoon, and a citrus-squeezer, spatula or ashtray where just common utensils. You needed them, you bought them, and they served a function. Some were attractive, while others were pedestrian, but they all served their function in one way or another, which is why they were made. 16 Feb 2013 Read more At the end of each year a big trend in the marketing industry is to discern the trends for the coming year. The media bulges with pundits (like me) who hang their reputation on predicting what will be big in the next twelve months or beyond. 10 Feb 2013 Read more What's going to differentiate the great brands from the also ran's? The magnificent from the mediocre? In my book it is all about being intelligent. What's intelligence? Well an intelligent organism is one that constantly monitors, adjusts and reacts to its environment for its own self-interest. In brand terms this means being smart and understanding the new rules of branding in an always on, completely connected world where your every move is watched and talked about. Here are a handful of intelligent brand rules to help you on your way. 29 Jan 2013 Read more The plethora of digital consumption opportunities in this information age for consumers breeds Digital Attention Deficit-Hyperactivity Disorder (ADHD). Digital ADHD is the state of mind many consumers currently subscribe to: a state of mental hyperactivity through multi-tasking across an overabundance of digital consumables. Consumers multi-task through the digital media in order to stay afloat of all the information out there. I guess almost everyone now has a slight case of Fear Of Missing Out (FOMO), not just me. Social media's integration with traditional media will, no doubt, only heighten FOMO and the ADHA. 24 Jan 2013 Read more Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2012, here's some foresight from Oresti Patricios, CEO of brand, media and reputation research and intelligence firm, Ornico.more flawed as 'netizens' and mobile users organise themselves into tribes and clusters online. This will require more fluid and flexible strategies for understanding people and demographics. 22 Jan 2013 Read more Who's Psy, what's Gangnam Style and why the hell have so many people watched that video on YouTube? Oresti Patricios, CEO of brand and reputation analysis company Ornico, offers the low down. 16 Oct 2012 Read more After a year-long test phase Ornico is proud to announce the launch of its mobile advertising monitoring product, the first of its kind in South Africa, to join its array of television, radio, print, internet and outdoor advertising monitoring and analytical products. 15 Oct 2012 Read more Most newspapers are fighting a losing battle for readers, with circulation dropping drastically in recent years. Eyeballs are moving elsewhere, mainly to Internet news sources, which are free, convenient and user-customisable. Newspapers have traditionally placed their content online for free, and are now looking to paywalls to monetise their online content. But is the writing on the wall for newspapers which seem to be missing the obvious - the very nature of what the Internet is all about? 16 Aug 2012 Read more Oresti Patricios, CEO of Ornico believes that Africa should feature foremost as a source of South African marketers' inspiration, research and advertising insights. It has been two years since the brand and reputation research company opened office in Nigeria. 1 Aug 2012 Read more Oresti Patricios, CEO of Ornico urges local market not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights. 4 Apr 2012 Read more SA President's State of the Nation Address (SONA) gets fair to positive coverage from local newspapers accused by the ruling party of normally being critical to government. 22 Feb 2012 Read more A leap year that starts on Sunday, 1 January 2012, is of course the year in which the hopeful and the more glass-half-empty have earmarked for profound change. The more apocalyptic amongst us have earmarked 2012 as the year the world is going to end based on the Mayan or Mesoamerican Long Count calendar which ends abruptly next year. Fortunately scientists have declared these ominous omens a load of hogwash. 8 Dec 2011 Read more When 702's late night news reader went on an F-word rant, the news of his on air anarchy spread like wildfire through the media and social networks. Brand and reputation analysis company Ornico released the first recording of the event on the inter-webs. Here are the numbers it churned. 13 Oct 2011 Read more Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called 'i magazine'. 13 Oct 2011 Read more Social networking has changed advertising from a broadcast to a more integrated model that's hinged on a conversation with customers. 27 Jun 2011 Read more Times change. Business change. Markets change. And customers change, so despite pervasive thinking that brand owners should take a conservative approach to changing logos there comes a time when the devices used to symbolise companies should evolve as well. 17 Jun 2011 Read more One of the biggest problems when it comes to social media is the explosion of data. There's so much user generated data that the real challenge in navigating the social web for users is discriminating and distinguishing the signal from the noise. 8 Apr 2011 Read more Before revolution started fermenting in the Middle East keen media watchers had heard of Al Jazeera, but the network certainly didn't have instant recall or wasn't firmly fixed in people's minds. In the US few people knew about Al Jazeera given that the network isn't on cable or satellite in the States. This means the only people consuming Al Jazeera were immigrants, media pundits or people with a special interest in the Middle East who found the network's online offering. 9 Mar 2011 Read more Recessionary environments will still affect brands, but opportunities exist in Africa, with brands that deliver value, in social networks and brands that are ethical and environmentally attune. CEO of Ornico, Oresti Patricios, looks at what will be happening in the worlds of branding and media in 2011. 2 Dec 2010 Read more Social media, the opportunities in mobile networks and mobile internet were the dominant themes at the 2010 PAMRO Conference held in Botswana recently. Ornico's Oresti Patricios reports on presentations from the conference. 15 Oct 2010 Read more Controversial Twitter account was big news in September, garnering well over half a million rand worth of editorial news coverage in just one week says brand, reputation analysis and intelligence house Ornico. 14 Oct 2010 Read more "They came. They saw. We conquered," says Oresti Patricios, CEO of Ornico, who claims that the international media who experienced this country first-hand became Brand South Africa converts. 12 Jul 2010 Read more Ambush marketing during the Holland-Denmark match at the 2010 FIFA World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media. Brand and reputation analysis and intelligence company Ornico said it had tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers, and that the current tally was close on three quarter of a million rand. 29 Jun 2010 Read more The South African advertising community has enjoyed a long history of satire and poking fun at local stereotypes in a very tongue-in-cheek fashion, so it came as quite a surprise to read the brouhaha about the Romans Pizza 'Boeriezza' advert. 11 Jun 2010 Read more Ornico today announced that it had appointed some of South Africa's leading brand thinkers, marketing aficionados and media experts to an advisory board to buoy the company's intellectual property. 8 Jun 2010 Read more Research released by Ornico shows TV error rates for broadcast commercials are climbing and that advertisers are losing millions from mistakes made by local stations. 12 Nov 2009 Read more The Xmas season is a critical period in your business to make or break your budgets. Either way it will be necessary to conduct a competitive advertising review in the New Year. 18 Nov 2008 Read more Ornico Media Information's SpotCheque, which provides independent verification of media schedules across all media, is becoming a key tool for advertisers who need to keep track of how effective their advertising budgets are being spend in the current economic downturn. 13 Jun 2008 Read more ImpacTrac Statistical Report (ITSR), a new editorial coverage analysis tool, is being launched by Ornico Media Information. Representing a vast enhancement on Ornico's previous editorial analysis products, ITSR will become critical for businesses and organizations that need insight into their own and competitors' editorial coverage. 5 May 2008 Read more Leading local media analysis and information provider, Ornico Media Information has issued a reminder to all marketers, media buyers and agencies to make sure their Christmas campaigns are a complete success by employing a responsive media monitoring function, like its popular SpotCheque service. 30 Nov 2007 Read more Ornico Media Information, the leaders in independent media information have retained The National Prosecuting Authority for an additional two years. 23 May 2007 Read more Ornico Media Information continues being on the forefront of innovation with the launch of their new radically updated website, www.ornico.co.za. Contract and ad hoc requirements can now have 24-hour online access to commercials which appeared since January 2005. Clients can now compile their own shopping baskets and download these commercials as required. 16 May 2007 Read more Calling all companies actively working in Africa, beyond South Africa's borders, and eager to explore opportunities with an established South African partner. 31 May 2006 Read more Ornico Media Information's DigitalStream systems has been selected by the Khuza Awards to provide digital copies of all the print and electronic ads submitted as entries for awards, plus facilitate the judging process. 24 Jan 2006 Read more Ornico Media is known for providing high quality media information. Along with a host of other media and brand related products, it now offers a complete digital media information solution for both agencies and clients. 9 Oct 2005 Read more The Ornico Group has recently acquired Adscanner, a specialist in the media and monitoring field! 18 Sep 2005 Read more Approximately 15% of all commercials are flighted incorrectly and therefore need to be rectified to provide a proper ROI for the client - but most clients are not informed within 24 hours of flighting. Ornico, sporting a new payoff line: 'Providing Brand Intelligence', provides intelligence and data about brands, including alerts to clients. 1 Feb 2005 Read more Ornico Media information, a company supplying brand intelligence to the marketing and advertising industry, has developed an innovative product called Ornico ImpacTrac. This is a locally developed product that monitors, evaluates and informs the client of all the brand activity within the editorial environment. 17 Oct 2004 Read more Ornico Media information, suppliers of competitor insight and analysis data within South Africa, have analysed that marketers which are not checking their TV ads, can be loosing millions of Rands a month in lost TV flightings. 23 Aug 2004 Read more Ornico Media Information have developed SpotCheque, a new advertising surveillance tool that provides 24/7 feedback on the flighting of adverts. 23 Aug 2002 Read more