No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
Vanessa Clark 23 Jan 2013
MobiKash Afrika Limited, a private company incorporated in Kenya, has unveiled an innovative independent mobile commerce ecosystem. The platform will work across all Kenya's four GSM networks (Safaricom, Airtel, Orange, and Yu) and across participating banks.
Carole Kimutai 1 Aug 2011
The arrival of the East African Marine Systems (TEAMs) fibre optic cable in Kenya has heralded a new era of better and faster internet connection. Business expectations have risen as well. Carole Kimutai spoke to Information and Communication Permanent Secretary Dr. Bitange Ndemo on how this translates into better business.
Carole Kimutai 14 Sep 2009