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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Annual PRAU Excellence Awards set for November
Annual PRAU Excellence Awards set for November

The best public relations brains in Uganda's PR industry will be honoured at the third annual PRAU Excellence Awards, to be held in Kampala at the Kampala Serena Hotel on 14 November 2011.

By Walter Wafula 7 Oct 2011

Walter Wafula
MTN Uganda's Zone to stay

MTN Uganda has decided to uphold MTN Zone, a cost saving tariff plan, due to subscriber interest for the product, according to a senior executive at the company.

By Walter Wafula 6 Oct 2008

Uchumi hunts for loyal customers
Uchumi hunts for loyal customers

Uchumi, a Kampala supermarket, has unveiled the first retail shopping club in a bid to attract and retain its customers. The supermarket launched the U-Club, a customer loyalty initiative, which comes with a U-Club Card.

By Walter Wafula 23 Sep 2008

Emeka Enyadike
Mobile giant makes dreams come true

Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game.

By Emeka Enyadike 17 Aug 2007

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