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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Source: ©marushy via
    Top 10 global consumer trends revealed for 2023 - Euromonitor

    16 Jan 2023

    Twitter users in the USA are social and political activists
    Twitter users in the USA are social and political activists

    27 Jul 2010

    Nielsen releases spring radio ratings
    Nielsen releases spring radio ratings

    26 Jul 2010

    Research shows entertainment banners impact box office revenues
    Research shows entertainment banners impact box office revenues

    23 Jul 2010

    A 65% increase in US menu items with "healthy" claim added to restaurant menus
    A 65% increase in US menu items with "healthy" claim added to restaurant menus

    22 Jul 2010

    Alcohol manufacturers drink in profits from at-home consumption
    Alcohol manufacturers drink in profits from at-home consumption

    19 Jul 2010

    New way to measure evolving web video landscape
    New way to measure evolving web video landscape

    16 Jul 2010

    Mintel presents latest food and drink trends and innovative tasting at IFT 2010
    Mintel presents latest food and drink trends and innovative tasting at IFT 2010

    15 Jul 2010

    comScore uses fingerprints to fine-tune survey security
    comScore uses fingerprints to fine-tune survey security

    14 Jul 2010

    June 2010 US search engine rankings released
    June 2010 US search engine rankings released

    14 Jul 2010

    May 2010 US mobile subscriber market share
    May 2010 US mobile subscriber market share

    9 Jul 2010

    Draftfcb launches Institute of Decision Making
    Draftfcb launches Institute of Decision Making

    8 Jul 2010

    Children see more fast food TV ads, fewer sweets and beverage ads - study

    7 Jul 2010

    Global mobile advertising industry grows by 61% in Q2
    Global mobile advertising industry grows by 61% in Q2

    7 Jul 2010

    Nielsen unveils retail 2015 forecast
    Nielsen unveils retail 2015 forecast

    5 Jul 2010

    US consumers likely to go elsewhere for greater choice
    US consumers likely to go elsewhere for greater choice

    2 Jul 2010

    Smartphones drive apps for maps

    29 Jun 2010

    Euro RSCG uncovers historic shift among consumers
    Euro RSCG uncovers historic shift among consumers

    29 Jun 2010

    The secret to successful new product innovation is...
    The secret to successful new product innovation is...

    28 Jun 2010

    comScore releases May 2010 US online video rankings
    comScore releases May 2010 US online video rankings

    25 Jun 2010

    Investment in speech analytics in call centres set to double

      23 Jun 2010

    The New York Times ranks as top online newspaper
    The New York Times ranks as top online newspaper

    17 Jun 2010

    comScore releases May 2010 US search engine rankings
    comScore releases May 2010 US search engine rankings

    14 Jun 2010

    2010 US mobile subscriber market share shows strong growth
    2010 US mobile subscriber market share shows strong growth

    8 Jun 2010

    comScore releases April 2010 US online video rankings
    comScore releases April 2010 US online video rankings

    2 Jun 2010

    Mexico's online population soars
    Mexico's online population soars

    1 Jun 2010

    Google and Sony lead the pack in the reputation stakes
    Google and Sony lead the pack in the reputation stakes

    26 May 2010

    EYE beauty shoppers seek new options and value
    EYE beauty shoppers seek new options and value

    25 May 2010

    Massive Inc. and comScore prove in-game advertising ROI for Bing

    21 May 2010

    More Americans paying for TV

      14 May 2010

    Nielsen acquires video technology leader GlanceGuide

    12 May 2010

    More Research news

    More news

    Twitter users in the USA are social and political activists
    Twitter users in the USA are social and political activists

    27 Jul 2010

    Nielsen releases spring radio ratings
    Nielsen releases spring radio ratings

    26 Jul 2010

    Research shows entertainment banners impact box office revenues
    Research shows entertainment banners impact box office revenues

    23 Jul 2010

    A 65% increase in US menu items with "healthy" claim added to restaurant menus
    A 65% increase in US menu items with "healthy" claim added to restaurant menus

    22 Jul 2010

    Alcohol manufacturers drink in profits from at-home consumption
    Alcohol manufacturers drink in profits from at-home consumption

    19 Jul 2010

    New way to measure evolving web video landscape
    New way to measure evolving web video landscape

    16 Jul 2010

    Mintel presents latest food and drink trends and innovative tasting at IFT 2010
    Mintel presents latest food and drink trends and innovative tasting at IFT 2010

    15 Jul 2010

    comScore uses fingerprints to fine-tune survey security
    comScore uses fingerprints to fine-tune survey security

    14 Jul 2010

    June 2010 US search engine rankings released
    June 2010 US search engine rankings released

    14 Jul 2010

    May 2010 US mobile subscriber market share
    May 2010 US mobile subscriber market share

    9 Jul 2010

    Draftfcb launches Institute of Decision Making
    Draftfcb launches Institute of Decision Making

    8 Jul 2010

    Children see more fast food TV ads, fewer sweets and beverage ads - study

    7 Jul 2010

    Global mobile advertising industry grows by 61% in Q2
    Global mobile advertising industry grows by 61% in Q2

    7 Jul 2010

    Nielsen unveils retail 2015 forecast
    Nielsen unveils retail 2015 forecast

    5 Jul 2010

    US consumers likely to go elsewhere for greater choice
    US consumers likely to go elsewhere for greater choice

    2 Jul 2010

    Smartphones drive apps for maps

    29 Jun 2010

    Euro RSCG uncovers historic shift among consumers
    Euro RSCG uncovers historic shift among consumers

    29 Jun 2010

    The secret to successful new product innovation is...
    The secret to successful new product innovation is...

    28 Jun 2010

    comScore releases May 2010 US online video rankings
    comScore releases May 2010 US online video rankings

    25 Jun 2010

    Investment in speech analytics in call centres set to double

     23 Jun 2010

    The New York Times ranks as top online newspaper
    The New York Times ranks as top online newspaper

    17 Jun 2010

    comScore releases May 2010 US search engine rankings
    comScore releases May 2010 US search engine rankings

    14 Jun 2010

    2010 US mobile subscriber market share shows strong growth
    2010 US mobile subscriber market share shows strong growth

    8 Jun 2010

    comScore releases April 2010 US online video rankings
    comScore releases April 2010 US online video rankings

    2 Jun 2010

    Mexico's online population soars
    Mexico's online population soars

    1 Jun 2010

    Google and Sony lead the pack in the reputation stakes
    Google and Sony lead the pack in the reputation stakes

    26 May 2010

    EYE beauty shoppers seek new options and value
    EYE beauty shoppers seek new options and value

    25 May 2010

    Massive Inc. and comScore prove in-game advertising ROI for Bing

    21 May 2010

    More Americans paying for TV

     14 May 2010

    Nielsen acquires video technology leader GlanceGuide

    12 May 2010

    More Research news

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