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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Source: ©marushy via
    Top 10 global consumer trends revealed for 2023 - Euromonitor

    16 Jan 2023

    Mintel partners with VYou to start conversation between analysts and audience
    Mintel partners with VYou to start conversation between analysts and audience

    13 Sep 2011

    Informa comments on Telefonica reorganisation
    Informa comments on Telefonica reorganisation

      12 Sep 2011

    Digital marketing specialists must move beyond an isolated approach
    Digital marketing specialists must move beyond an isolated approach

    9 Sep 2011

    Challenging climate for consumer electronics in Western Europe
    Challenging climate for consumer electronics in Western Europe

    8 Sep 2011

    Mobile internet - driver for mobile communications market
    Mobile internet - driver for mobile communications market

    6 Sep 2011

    UK: August sees continued drop in consumer confidence
    UK: August sees continued drop in consumer confidence

    5 Sep 2011

    Mobile, video emerge as significant online ad platforms in UK
    Mobile, video emerge as significant online ad platforms in UK

    5 Sep 2011

    Difficult period for technical consumer goods in Western Europe
    Difficult period for technical consumer goods in Western Europe

    5 Sep 2011

    Mood of the World report shows most of world focuses on inflation
    Mood of the World report shows most of world focuses on inflation

    25 Aug 2011

    Japan Internet users spend most time on blogs worldwide
    Japan Internet users spend most time on blogs worldwide

    25 Aug 2011

    A SOSTAC for your PESTLE?
    A SOSTAC for your PESTLE?

    23 Aug 2011

    GlobalWebIndex identifies key trends in global internet behaviour
    GlobalWebIndex identifies key trends in global internet behaviour

    16 Aug 2011

    German market for technical consumer goods in robust condition
    German market for technical consumer goods in robust condition

    15 Aug 2011

    Nielsen's Women of Tomorrow
    Nielsen's Women of Tomorrow

    12 Aug 2011

    Feature phone apps market to almost double to US$1 billion
    Feature phone apps market to almost double to US$1 billion

      11 Aug 2011

    LTE spectrum research reveals significant regional mismatch in band adoption
    LTE spectrum research reveals significant regional mismatch in band adoption

    3 Aug 2011

    UK mobile retail access via smartphone grows in past year
    UK mobile retail access via smartphone grows in past year

    2 Aug 2011

    Phishing attacks on Facebook and Habbo intensify
    Phishing attacks on Facebook and Habbo intensify

    1 Aug 2011

    Tokyo maintains brand image, despite earthquake and tsunami
    Tokyo maintains brand image, despite earthquake and tsunami

    27 Jul 2011

    Telcos invest US$8 billion in cloud in first half 2011; generate pennies
    Telcos invest US$8 billion in cloud in first half 2011; generate pennies

    25 Jul 2011

    Hopes of economic recovery in Europe
    Hopes of economic recovery in Europe

    19 Jul 2011

    72% of companies restrict access to social networking
    72% of companies restrict access to social networking

    18 Jul 2011

    STIR selects GfK to provide internet audience measurement
    STIR selects GfK to provide internet audience measurement

    12 Jul 2011

    UK retailers close 20 stores a day
    UK retailers close 20 stores a day

    12 Jul 2011

    'Walmart effect' hits SA as PnP to cut over 3000 jobs
    'Walmart effect' hits SA as PnP to cut over 3000 jobs

    12 Jul 2011

    Global adspend up 8.8% in Q1 2011: Advertisers push TV spend
    Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

    11 Jul 2011

    Overview of European Internet usage for May 2011
    Overview of European Internet usage for May 2011

    8 Jul 2011

    'Darling, does this make me look fat?'
    'Darling, does this make me look fat?'

      8 Jul 2011

    UK's consumer confidence drops in June
    UK's consumer confidence drops in June

    4 Jul 2011

    Irish Lifestyles: 23% of Northern Irish consumers broke after bills each month
    Irish Lifestyles: 23% of Northern Irish consumers broke after bills each month

      4 Jul 2011

    More Research news

    More news

    Mintel partners with VYou to start conversation between analysts and audience
    Mintel partners with VYou to start conversation between analysts and audience

    13 Sep 2011

    Informa comments on Telefonica reorganisation
    Informa comments on Telefonica reorganisation

     12 Sep 2011

    Digital marketing specialists must move beyond an isolated approach
    Digital marketing specialists must move beyond an isolated approach

    9 Sep 2011

    Challenging climate for consumer electronics in Western Europe
    Challenging climate for consumer electronics in Western Europe

    8 Sep 2011

    Mobile internet - driver for mobile communications market
    Mobile internet - driver for mobile communications market

    6 Sep 2011

    UK: August sees continued drop in consumer confidence
    UK: August sees continued drop in consumer confidence

    5 Sep 2011

    Mobile, video emerge as significant online ad platforms in UK
    Mobile, video emerge as significant online ad platforms in UK

    5 Sep 2011

    Difficult period for technical consumer goods in Western Europe
    Difficult period for technical consumer goods in Western Europe

    5 Sep 2011

    Mood of the World report shows most of world focuses on inflation
    Mood of the World report shows most of world focuses on inflation

    25 Aug 2011

    Japan Internet users spend most time on blogs worldwide
    Japan Internet users spend most time on blogs worldwide

    25 Aug 2011

    A SOSTAC for your PESTLE?
    A SOSTAC for your PESTLE?

    23 Aug 2011

    GlobalWebIndex identifies key trends in global internet behaviour
    GlobalWebIndex identifies key trends in global internet behaviour

    16 Aug 2011

    German market for technical consumer goods in robust condition
    German market for technical consumer goods in robust condition

    15 Aug 2011

    Nielsen's Women of Tomorrow
    Nielsen's Women of Tomorrow

    12 Aug 2011

    Feature phone apps market to almost double to US$1 billion
    Feature phone apps market to almost double to US$1 billion

     11 Aug 2011

    LTE spectrum research reveals significant regional mismatch in band adoption
    LTE spectrum research reveals significant regional mismatch in band adoption

    3 Aug 2011

    UK mobile retail access via smartphone grows in past year
    UK mobile retail access via smartphone grows in past year

    2 Aug 2011

    Phishing attacks on Facebook and Habbo intensify
    Phishing attacks on Facebook and Habbo intensify

    1 Aug 2011

    Tokyo maintains brand image, despite earthquake and tsunami
    Tokyo maintains brand image, despite earthquake and tsunami

    27 Jul 2011

    Telcos invest US$8 billion in cloud in first half 2011; generate pennies
    Telcos invest US$8 billion in cloud in first half 2011; generate pennies

    25 Jul 2011

    Hopes of economic recovery in Europe
    Hopes of economic recovery in Europe

    19 Jul 2011

    72% of companies restrict access to social networking
    72% of companies restrict access to social networking

    18 Jul 2011

    STIR selects GfK to provide internet audience measurement
    STIR selects GfK to provide internet audience measurement

    12 Jul 2011

    UK retailers close 20 stores a day
    UK retailers close 20 stores a day

    12 Jul 2011

    'Walmart effect' hits SA as PnP to cut over 3000 jobs
    'Walmart effect' hits SA as PnP to cut over 3000 jobs

    12 Jul 2011

    Global adspend up 8.8% in Q1 2011: Advertisers push TV spend
    Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

    11 Jul 2011

    Overview of European Internet usage for May 2011
    Overview of European Internet usage for May 2011

    8 Jul 2011

    'Darling, does this make me look fat?'
    'Darling, does this make me look fat?'

     8 Jul 2011

    UK's consumer confidence drops in June
    UK's consumer confidence drops in June

    4 Jul 2011

    Irish Lifestyles: 23% of Northern Irish consumers broke after bills each month
    Irish Lifestyles: 23% of Northern Irish consumers broke after bills each month

     4 Jul 2011

    Irish Lifestyles: 28% of ROI consumers broke after bills each month
    Irish Lifestyles: 28% of ROI consumers broke after bills each month

     4 Jul 2011

    German consumer climate strengthens
    German consumer climate strengthens

    1 Jul 2011

    comScore launches online video measurement service in Russia
    comScore launches online video measurement service in Russia

    1 Jul 2011

    Global TV advertising market looks forward to bumper 2012
    Global TV advertising market looks forward to bumper 2012

     28 Jun 2011

    3DTV not expected to be UK mainstream success
    3DTV not expected to be UK mainstream success

     27 Jun 2011

    Kaspersky Lab's spam in May report: free online games targeted
    Kaspersky Lab's spam in May report: free online games targeted

    27 Jun 2011

    Fear of attacks strikes global transport & logistics industry
    Fear of attacks strikes global transport & logistics industry

    24 Jun 2011

    Economic slowdown impacts on consumer health-care spending
    Economic slowdown impacts on consumer health-care spending

    24 Jun 2011

    GSMA Mobile Media Metrics Report: UK mobile applications usage
    GSMA Mobile Media Metrics Report: UK mobile applications usage

    23 Jun 2011

    Kaspersky Lab malware in May: Rogue antivirus programs attack Mac OS users
    Kaspersky Lab malware in May: Rogue antivirus programs attack Mac OS users

    20 Jun 2011

    More Research news

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