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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Source: ©marushy via
    Top 10 global consumer trends revealed for 2023 - Euromonitor

    16 Jan 2023

    Ageing models make way for next generation
    Ageing models make way for next generation

    11 Oct 2010

    Losing good staff is costing UK firms billions
    Losing good staff is costing UK firms billions

    8 Oct 2010

    Latest global trends on consumer media preferences and behaviours
    Latest global trends on consumer media preferences and behaviours

    7 Oct 2010

    European consumers' response to advertising, mobile response option
    European consumers' response to advertising, mobile response option

    6 Oct 2010

    UK to combine print and website audience estimates
    UK to combine print and website audience estimates

    5 Oct 2010

    German car buyers prefer used to new
    German car buyers prefer used to new

    5 Oct 2010

    Creating a stir - Internet beats cookbooks for recipes
    Creating a stir - Internet beats cookbooks for recipes

    4 Oct 2010

    September sees UK consumer confidence drop
    September sees UK consumer confidence drop

    1 Oct 2010

    Germany: Consumer climate at three-year high
    Germany: Consumer climate at three-year high

    1 Oct 2010

    Data key driver of UK mobile market; could overtake voice by 2017
    Data key driver of UK mobile market; could overtake voice by 2017

      30 Sep 2010

    Newsplex reports on newsroom transformation
    Newsplex reports on newsroom transformation

    29 Sep 2010

    Youth market ready to use mobiles as wallets
    Youth market ready to use mobiles as wallets

    29 Sep 2010

    UK pasty sales - no pie in the sky
    UK pasty sales - no pie in the sky

      27 Sep 2010

    Nappies - time for a change?
    Nappies - time for a change?

      27 Sep 2010

    2009: worst for telecoms in a decade
    2009: worst for telecoms in a decade

      23 Sep 2010

    Cost still key in supply chain strategies
    Cost still key in supply chain strategies

    22 Sep 2010

    Emerging markets pay dearly for broadband
    Emerging markets pay dearly for broadband

      20 Sep 2010

    Top 10 UK ad networks
    Top 10 UK ad networks

    14 Sep 2010

    European ice cream market stays cool despite a cold economy
    European ice cream market stays cool despite a cold economy

      13 Sep 2010

    Market for 'no frills' mobile operators to increase over next five years, finds Ovum
    Market for 'no frills' mobile operators to increase over next five years, finds Ovum

      13 Sep 2010

    Global insurers in a quandary
    Global insurers in a quandary

    13 Sep 2010

    PwC annual results 2010 reflect strong growth in sustainability practice
    PwC annual results 2010 reflect strong growth in sustainability practice

    9 Sep 2010

    Google giveth, Google taketh away
    Google giveth, Google taketh away

      9 Sep 2010

    Trend towards mobility and home networking
    Trend towards mobility and home networking

    8 Sep 2010

    Essential items top consumer shopping lists but economic worries top woes
    Essential items top consumer shopping lists but economic worries top woes

      7 Sep 2010

    CMO teams up with Planet Oi'
    CMO teams up with Planet Oi'

    6 Sep 2010

    Sports betting searches rise
    Sports betting searches rise

    6 Sep 2010

    Developments in pension fund financing
    Developments in pension fund financing

    3 Sep 2010

    Digital divide between Wales and UK continues to narrow
    Digital divide between Wales and UK continues to narrow

    2 Sep 2010

    It's text before marriage in Europe
    It's text before marriage in Europe

    31 Aug 2010

    More Research news

    More news

    Losing good staff is costing UK firms billions
    Losing good staff is costing UK firms billions

    8 Oct 2010

    Latest global trends on consumer media preferences and behaviours
    Latest global trends on consumer media preferences and behaviours

    7 Oct 2010

    European consumers' response to advertising, mobile response option
    European consumers' response to advertising, mobile response option

    6 Oct 2010

    UK to combine print and website audience estimates
    UK to combine print and website audience estimates

    5 Oct 2010

    German car buyers prefer used to new
    German car buyers prefer used to new

    5 Oct 2010

    Creating a stir - Internet beats cookbooks for recipes
    Creating a stir - Internet beats cookbooks for recipes

    4 Oct 2010

    September sees UK consumer confidence drop
    September sees UK consumer confidence drop

    1 Oct 2010

    Germany: Consumer climate at three-year high
    Germany: Consumer climate at three-year high

    1 Oct 2010

    Data key driver of UK mobile market; could overtake voice by 2017
    Data key driver of UK mobile market; could overtake voice by 2017

     30 Sep 2010

    Newsplex reports on newsroom transformation
    Newsplex reports on newsroom transformation

    29 Sep 2010

    Youth market ready to use mobiles as wallets
    Youth market ready to use mobiles as wallets

    29 Sep 2010

    UK pasty sales - no pie in the sky
    UK pasty sales - no pie in the sky

     27 Sep 2010

    Nappies - time for a change?
    Nappies - time for a change?

     27 Sep 2010

    2009: worst for telecoms in a decade
    2009: worst for telecoms in a decade

     23 Sep 2010

    Cost still key in supply chain strategies
    Cost still key in supply chain strategies

    22 Sep 2010

    Emerging markets pay dearly for broadband
    Emerging markets pay dearly for broadband

     20 Sep 2010

    Top 10 UK ad networks
    Top 10 UK ad networks

    14 Sep 2010

    European ice cream market stays cool despite a cold economy
    European ice cream market stays cool despite a cold economy

     13 Sep 2010

    Market for 'no frills' mobile operators to increase over next five years, finds Ovum
    Market for 'no frills' mobile operators to increase over next five years, finds Ovum

     13 Sep 2010

    Global insurers in a quandary
    Global insurers in a quandary

    13 Sep 2010

    PwC annual results 2010 reflect strong growth in sustainability practice
    PwC annual results 2010 reflect strong growth in sustainability practice

    9 Sep 2010

    Google giveth, Google taketh away
    Google giveth, Google taketh away

     9 Sep 2010

    Trend towards mobility and home networking
    Trend towards mobility and home networking

    8 Sep 2010

    Essential items top consumer shopping lists but economic worries top woes
    Essential items top consumer shopping lists but economic worries top woes

     7 Sep 2010

    CMO teams up with Planet Oi'
    CMO teams up with Planet Oi'

    6 Sep 2010

    Sports betting searches rise
    Sports betting searches rise

    6 Sep 2010

    Developments in pension fund financing
    Developments in pension fund financing

    3 Sep 2010

    Digital divide between Wales and UK continues to narrow
    Digital divide between Wales and UK continues to narrow

    2 Sep 2010

    It's text before marriage in Europe
    It's text before marriage in Europe

    31 Aug 2010

    Widening of North-South divide - a myth
    Widening of North-South divide - a myth

     30 Aug 2010

    Slow growth hits UK housing market
    Slow growth hits UK housing market

    30 Aug 2010

    UK consumers happy to endorse the cult of celebrity

     26 Aug 2010

    Dining out despite economic pressures

     26 Aug 2010

    The time consumers spend using media and communications
    The time consumers spend using media and communications

    24 Aug 2010

    Café culture outpacing boozy Britain
    Café culture outpacing boozy Britain

    24 Aug 2010

    Surge in traffic to Indian business, finance sites
    Surge in traffic to Indian business, finance sites

    23 Aug 2010

    Back-to-school bargains: uniform prices lower than ever
    Back-to-school bargains: uniform prices lower than ever

     17 Aug 2010

    August update - Emerging trends which could soon be hitting shelves in the UK

    16 Aug 2010

    Sustained business recovery on the cards as companies look to re-start investment
    Sustained business recovery on the cards as companies look to re-start investment

    3 Aug 2010

    Customer intelligence key to maximising bank profits

     2 Aug 2010

    More Research news

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