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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

Brits turn to social media

Brits turn to social media

22 Jul 2010

Spending on new TV programmes continues to fall

Spending on new TV programmes continues to fall

21 Jul 2010

Starbucks cracks 10 million Facebook fans

Starbucks cracks 10 million Facebook fans

15 Jul 2010

Germany wins in World Cup sentiment rankings

Germany wins in World Cup sentiment rankings

Mark St Andrew, creamglobal.com 14 Jul 2010

Leaders grapple with tone from the top - PwC

Leaders grapple with tone from the top - PwC

12 Jul 2010

Ring of truth - automated phone systems top UK list of financial service frustrations

Ring of truth - automated phone systems top UK list of financial service frustrations

8 Jul 2010

Global mobile advertising industry grows by 61% in Q2

Global mobile advertising industry grows by 61% in Q2

7 Jul 2010

World Cup victories boost workplace productivity

World Cup victories boost workplace productivity

7 Jul 2010

Brits ashamed to be English

Brits ashamed to be English

2 Jul 2010

Emerging trends which could soon be hitting shelves in the UK

Published by Datamonitor 1 Jul 2010

iPhone changing consumer behaviour in Europe

Martina Lacey, M&M, creamglobal.com 28 Jun 2010

Fashion rides out recession - in time for Ladies Day at Ascot

Fashion rides out recession - in time for Ladies Day at Ascot

25 Jun 2010

New music chart shows global star rankings online

New music chart shows global star rankings online

24 Jun 2010

Investment in speech analytics in call centres set to double

Published by Ovum, part of the Datamonitor group 23 Jun 2010

Mineral make-up continued growth on a knife-edge?

21 Jun 2010

How social media can threaten a brand's CSR reputation

Gemma Taylor 15 Jun 2010

Mobile music on the increase across Europe

Mobile music on the increase across Europe

15 Jun 2010

Marketing specialists... mistrusted

Marketing specialists... mistrusted

14 Jun 2010

Famecount announces world's favourite consumer, media brands

Famecount announces world's favourite consumer, media brands

10 Jun 2010

Global Football Monitor: What fans think of World Cup

Global Football Monitor: What fans think of World Cup

7 Jun 2010

UK consumers set to provide world cup boost to economy

UK consumers set to provide world cup boost to economy

26 May 2010

Cream's cream of the crop

25 May 2010

Datamonitor extends footprint into Africa

19 May 2010

Radio 'weathers the storm' using innovative marketing

Mark St.Andrew 14 May 2010

Kinetic launches Moving World Research

Olivia Solon 10 May 2010

More Research news

More news

Spending on new TV programmes continues to fall

Spending on new TV programmes continues to fall

21 Jul 2010

Starbucks cracks 10 million Facebook fans

Starbucks cracks 10 million Facebook fans

15 Jul 2010

Germany wins in World Cup sentiment rankings

Germany wins in World Cup sentiment rankings

Mark St Andrew, creamglobal.com 14 Jul 2010

Leaders grapple with tone from the top - PwC

Leaders grapple with tone from the top - PwC

12 Jul 2010

Ring of truth - automated phone systems top UK list of financial service frustrations

Ring of truth - automated phone systems top UK list of financial service frustrations

8 Jul 2010

Global mobile advertising industry grows by 61% in Q2

Global mobile advertising industry grows by 61% in Q2

7 Jul 2010

World Cup victories boost workplace productivity

World Cup victories boost workplace productivity

7 Jul 2010

Brits ashamed to be English

Brits ashamed to be English

2 Jul 2010

Emerging trends which could soon be hitting shelves in the UK

Published by Datamonitor 1 Jul 2010

iPhone changing consumer behaviour in Europe

Martina Lacey, M&M, creamglobal.com 28 Jun 2010

Fashion rides out recession - in time for Ladies Day at Ascot

Fashion rides out recession - in time for Ladies Day at Ascot

25 Jun 2010

New music chart shows global star rankings online

New music chart shows global star rankings online

24 Jun 2010

Investment in speech analytics in call centres set to double

Published by Ovum, part of the Datamonitor group 23 Jun 2010

Mineral make-up continued growth on a knife-edge?

21 Jun 2010

How social media can threaten a brand's CSR reputation

Gemma Taylor 15 Jun 2010

Mobile music on the increase across Europe

Mobile music on the increase across Europe

15 Jun 2010

Marketing specialists... mistrusted

Marketing specialists... mistrusted

14 Jun 2010

Famecount announces world's favourite consumer, media brands

Famecount announces world's favourite consumer, media brands

10 Jun 2010

Global Football Monitor: What fans think of World Cup

Global Football Monitor: What fans think of World Cup

7 Jun 2010

UK consumers set to provide world cup boost to economy

UK consumers set to provide world cup boost to economy

26 May 2010

Cream's cream of the crop

25 May 2010

Datamonitor extends footprint into Africa

19 May 2010

Radio 'weathers the storm' using innovative marketing

Mark St.Andrew 14 May 2010

Kinetic launches Moving World Research

Olivia Solon 10 May 2010

More Research news

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