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Cannes Lions Content Feature

Cannes countdown

With less than a fortnight before Cannes Lions International Festival of Creativity opens on 21 June 2015, Saatchi & Saatchi announces the premiering of a film commemorating 25 years of its New Directors' Showcase (NDS) and Katherine Glover, of Joe Public Johannesburg gets ready to join 11 other women at 'See it Be it'...

Saatchi & Saatchi has invited 25 directors from its NDS alumni to participate in an experiment in film, which will be premiered in Cannes on Thursday, 25 June. Each one of the 25 directors involved in the 25x25 film will be revealed every day leading up to Cannes Lions on the site.

Cannes countdown

Following hundreds of nominations from creative leaders all over the world for the second See It Be It programme, South African copywriter, Katherine Glover is one of the 12. "I am delighted and honoured to be one of only 12 female creatives chosen from around the world to take part in the Canes Lions See It Be It programme. I still can't believe that they picked me and I am extremely grateful to my Creative Director, Roanna Williams, a strong, talented female creative herself, for nominating me," says Glover.

She believes that the programme is a once in a lifetime opportunity that so few get to experience, from attending the actual festival to getting behind the scenes access. Glover is also looking forward to experiencing See It Be It with 12 like-minded women from vastly different backgrounds who all share her love of advertising and creativity.

"I'm hoping to be able to call them all friends after this. I believe initiatives like this are very important for the industry. Not only do they expose women like me to experiences and people we never would have ever dreamed of but they also bring the gender imbalance in the industry into the spotlight and spark broader debates and discussions around how it can be addressed."

Glover always dreamed of pursuing a career as a Cannes award-winning filmmaker, but creative writing turned out to be her niche. With a degree in Dramatic Art from Wits University, she found her way to the AAA School of Advertising. She has won numerous awards including a silver Cannes Lions and many Loerie Awards, but she is still holding out for another Cannes. For more information, go to www.canneslions.com/cannes_lions/seeit.

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