Cathay Pacific's sister airline rebranded

The Cathay Pacific Group announced that Dragonair had been rebranded as Cathay Dragon, ushering a new era of growth and opportunity for its two airlines. Both airlines will remain separate and operating under their own licences.
Cathay Pacific's sister airline rebranded

Merging the two brand names and rebranding Cathay Dragon will capitalise on Cathay Pacific's international brand recognition and leverage on Cathay Dragon's unique connectivity into Mainland China - one of the world's fastest-growing business and leisure travel markets. The airlines' customers will benefit from greater convenience and a more seamless travel experience.

Since Dragonair became a solely owned subsidiary of Cathay Pacific in 2006, it has added 23 new destinations and the number of passengers travelling across both carriers has grown five times to more than seven million in 2015. The combined annual passenger numbers of the two airlines grew from 22 million to more than 34 million last year.

Rakesh Raicar, country manager for Cathay Pacific Southern Africa and Indian Ocean emphasizes that Cathay Dragon will provide the same high level of products and services that made Cathay Pacific a four-time winner of the World's Best Regional Airline award. Cathay Dragon has committed to build on its experience and understanding of what its passengers like and treasure, such as speciality Chinese and Asian dishes as well as popular local Hong Kong snacks.

The rebranding will see new livery that features a Cathay-style brushwing logo created for Cathay Dragon. This livery will appear for the first time on one of Cathay Dragon's Airbus A330-300 aircraft in April 2016 and will be progressively introduced to the rest of the airline's fleet.

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