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The Best of Global Digital Marketing Awards for March 2015
Last month, we monitored roughly 15 award shows from across the globe with a strong focus on hospitality marketing and MENA Cristal Awards. The top three offers great variety: a clever financial case from the UAE, crazy US YouTube superstars and yet another lovely app by Macca's Australia.
March 2015 winners
First place: HSBC's Global View/Global Transfer by Buzzman Middle East (UAE, MENA Cristal Festival Awards 2015 winner)
![The Best of Global Digital Marketing Awards for March 2015](https://biz-file.com/c/1503/268072.jpg)
For the UAE, financial services can be compared to our body's circulatory system. 88% of the population need to make money transfers between their different bank accounts across the world. HSBC Global View/Global Transfer service enables you to do that in just six seconds. In order to demonstrate this speed, three YouTube pre-roll ads were broadcast to the global audience. The message was placed within a six second timeframe. The video cursor moves from left to right representing your money passing from one of your account to another. And thus, HSBC achieved a click-through rate three times higher than the average.
Media MENA_693-4 by cristalfestival
Second place: Choice Hotels' Vacay Gone Cray Cray by Doner, Havas Media, and Cohn & Wolfe (USA, Adrian Awards winner)
![The Best of Global Digital Marketing Awards for March 2015](https://biz-file.com/c/1503/268071.jpg)
Today, Choice Hotels places its focus on Millennials as they will soon drive the midscale hotel category. To reach them in a relevant way, Choice Hotels rolled out a social media campaign. Relying on the fact that 57% of Millennials say they update social media every day while travelling. Curated by YouTube celebrities, Rhett & Link, people were invited to share their crazy vacation stories for a chance to win a $10,000 Trip Redo from Choice Hotels. The campaign site received 795K visits,4K entries and more than 186 million paid impressions.
Third place: McDonald's' Emlings app by Leo Burnett Sydney (Australia, Award Awards winner)
![The Best of Global Digital Marketing Awards for March 2015](https://biz-file.com/c/1503/268070.jpg)
McDonald's wanted to bring back some magic into the iconic Happy Meal and create an engaging environment for the restaurant's little visitors. The new mobile and tablet app revealed a world of cute little creatures. After a successful launch, Emlings will be released internationally (New Zealand, Malaysia, Indonesia, Philippines, Korea and China).
Mc Donalds / Emlings from Colony on Vimeo.
To find out more about the awards, visit www.best-marketing.eu/about-awards.
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