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Malawi launches first evening newspaper
For the first time in Malawi's media history, an evening newspaper hit the streets on Friday, 28 August 2009. The newspaper called The Weekend Times becomes the fourth publication after the Daily Times, Malawi News and the Sunday Times published by Blantyre Newspapers (BNL).
31 Aug 2009
The launch of the The Weekend Times was followed by the re-branding of the country's first weekend newspaper, the Malawi News which also hit the street the following day with a new look.
“As a leader...five years ago, the company [BNL] introduced the first Sunday paper, the Sunday Times. What other attributes would we look for in a good leader,” asked the MD for the company's umbrella company, Blantyre Printing and Publishing Limited (BP&P), Leonard Chikadya during a press briefing on the eve of the paper's launch in Blantyre.
The newly established evening newspaper will only focus on sports, leisure, entertainment and culture. According to Chikadya, it will fill the gap in the market, as it will be targeting ‘the trendy and outgoing' readership.
About Gregory Gondwe
Gregory Gondwe is a Malawian journalist who started writing in 1993. He is also a media consultant assisting several international journalists pursuing assignments in Malawi. He holds a Diploma and an Intermediate Certificate in Journalism among other media-related certificates. He can be contacted on moc.liamg@ewdnogyrogerg. Follow him on Twitter at @Kalipochi.