Woollies rewards cardholders

All current Woolworths Store Card, Credit Card and Difference Card holders are automatically part of the new programme, called WRewards. For the first time, Woolworths is also giving the same benefits to all MySchool MyVillage MyPlanet cardholders, regardless of whether or not they also have a Woolworths card. Holders of Woolworths Visa credit cards will still have the opportunity to earn cash-back wvouchers based on how much they spend on their cards.

"It has been some five years since Woolworths introduced the World of Difference programme," says Ian Moir, Woolworths managing director retail and CEO elect, "and while it has been very successful, the WRewards programme which is replacing it offers significant new savings every day for loyal customers as well as other benefits."

Tiered benefits

One of the major changes Woolworths has made is the introduction of a system of tiered benefits, so that the more customers spend, the more they are rewarded with additional benefits including exclusive 'spend and save offers' and welcome vouchers. Customers will automatically move to a higher tier based on their spend over the previous quarter, and will be able to find out at any time which tier they are on and how much they need to spend to move up to a higher tier.

On-the-spot savings

From now, anyone who has any Woolies or MySchool card will be able to enjoy immediate savings on a range of products throughout the stores, including foods, clothing, beauty and home. Adds Moir, "There is no need to wait for a quarterly discount voucher, or to reach a spend threshold to qualify for these lower price offers. All existing cardholders are automatically part of the programme and will simply have to swipe their cards at the till before their purchases are rung up to benefit from these exclusive lower prices."

Among the products included are rotisserie chicken, Ayrshire milk, Woolworths Longmarket wines, kids' prepared meals and a wide variety of household cleaning products, as well as clothing and accessories. Offers will change from time to time; customers who have provided an email address to Woolworths will receive email updates to keep them informed of new special offers.

Applications are available in store.

For more information click here.