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    #AfricaTourismReport: An analysis of Tanzania's tourism market for July 2019

    Welcome to the #BizTourismReport for Africa. This is a monthly series of articles to provide market intelligence on the tourism industry in Africa. The first article provided an overview of tourism in Africa with this article focusing on Tanzania. The information included below was the latest available on 18 June 2019.
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    Image source: Gallo/Getty

    Economic impact

    Research by the WTTC found that travel and tourism contributed 11.7% to Tanzania’s GDP compared to a world average of round 10% and Tanzania’s travel and tourism GDP grew by 7.3% in 2018.

    Travel and tourism contributed 10.7% of total employment in Tanzania in 2018, equating to 1.5 million jobs.

    The WTTC also found that spend by international visitors constituted 28% of Tanzania’s total exports, indicating its importance as a foreign exchange earner.


    The latest available tourism data indicates that Tanzania receives around 1.4 million foreign tourists per annum. The main source countries are Kenya (16%), the USA (7%), the UK (5%), India (5%) and Germany (5%).

    Leisure tourists accounted for around 84% of all tourists, followed by business tourists at around 16%. Package Tour Tourists spent an average of USD 411 per person per night while FIT Tourists spent an average of USD 136 per person per night. The average length of stay was between 8 and 14 nights.

    Tanzania’s domestic tourism industry is underdeveloped and contributes only around 33% to total tourism spending in Tanzania.

    Hotel statistics

    The hotel statistics are supplied by STR which has analysed and reported on data from 63,000 hotels, representing 8.4 million rooms in 180 countries.

    The data from STR for January to May 2019 shows that hotels in Tanzania achieved an average room occupancy of 45.7%, which was a decline of 8.3% over the same period in 2018. An average room rate of US$127.58 was achieved, representing a decline of 1.2%. The decline in average room occupancy and average room rate resulted in a 9.4% decline in RevPAR to US$58.34.

    About Martin Jansen van Vuuren

    Martin Jansen van Vuuren is co-founder and director of I and M Futureneer Advisors Pty Ltd. He is a number cruncher, provider of market intelligence, strategist, economist, futureneer and advisor.
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