Subscribe & Follow
Twitter overtakes Facebook among teens: survey
The study by the financial firm Piper Jaffray found Twitter was preferred by 26% of adolescents while Facebook and its recently acquired unit Instagram were each chosen by 23%.
It found that Twitter, Facebook and Instagram remained well ahead of other social networks used by teens.
Just four percent of teens preferred Tumblr, unchanged from earlier this year, and three percent named Google+, down from five percent.
The news comes as Twitter is readying a US$1bn initial public offering, which will be significantly smaller than Facebook's last year but is still among the most significant in the sector.
Twitter reports having 218m active users worldwide. "The data point is unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years," said analysts Gene Munster and Douglas Clinton in a note to clients.
"Overall, regardless of the trend in teen preferences towards other networks, we continue to believe that Facebook has additional avenues for monetisation in Instagram and video in the coming months," the analysts said.
The survey of 8,600 teens showed a shift from a survey earlier this year in which Facebook was preferred over Twitter by 33% to 30% respectively.
They note that Instagram continues to look like a smart acquisition for Facebook as it is now tied with Facebook as the second most important social network according to our teen survey.
The analysts noted that a plan to include advertising on the Instagram platform would be a catalyst for Facebook.
Source: AFP via I-Net Bridge
Source: I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.zaRelated
