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Internet gambling guidelines tighten rules in EU states
Online gambling, ranging from poker to sports betting, has grown exponentially worldwide, particularly in Europe.
European Union data shows that in 2012, seven million Europeans gambled online, making up a 45% share of the world market, which according to industry data, was worth $33bn that year.
The explosion in European online gambling began in a smaller group of member states, including Britain and Malta, where companies flourished, drawing in gamblers from around the world.
Other member states, such as France and the Netherlands, for many years delayed growth, keen to not only protect consumers but lucrative state gambling monopolies as well.
Under pressure from Brussels, these countries have now opened up their markets.
Protect citizens from unwarranted temptation
"We must better protect all citizens, and in particular our children from the risks associated with gambling," said the EU's internal Market and Services Commissioner, Michel Barnier.
"We now look to the member states and online gambling operators, to meet a high level of consumer protection throughout the EU in this fast growing digital sector," he said.
Source: AFP via I-Net Bridge
The main elements of the recommendations include clearer warnings on websites, more rigorous registration procedures to ward off minors, and ready access to helplines for gambling addicts.
"Advertising should also be regulated, free of unfounded claims about chances of winning or anything designed to increase the attraction to gamble," Barnier said.
The European gambling sector is eager for less fragmentation and has welcomed the non-binding recommendations.
"European consumers deserve to be equally well protected throughout the EU, wherever they reside," said Maarten Haijer, Head of the European Gaming and Betting Association.
"An EU-wide policy for online gambling is evidently necessary for this cross-border internet sector," he added.
Gambling is a hot-button issue in many member states, seen as both a source of state revenue and the potential cause of harm or addiction.
The Commission said it chose to draft recommendations, instead of outright legislation, as the latter takes too long and risks failure.
"With several member states in the process of devising national legislation, the EU recommendations can be used a guideline," the Commission said.
Source: I-Net Bridge
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