High Performance Centre and Brand ID partnership signed for five years

Brand ID, a lifestyle fashion and sports brands distribution business with 25 brands, has offered a unique level of partnership to support the high performance culture of the HPC through its global sport brand portfolio.

A good move

Brand ID CEO Wayne Bebb, says, "We have had a long-standing relationship with the HPC and the Speedo brand. We have found them to be a perfect partner and therefore found it opportune to extend the relationship into our broader brand family. Our business prides ourselves on creating unique partnerships between athletic centres of excellence and our business to offer them best in class product to support their achievement goals. It's a pleasure to engage with the HPC who sees the value in true partnerships."

Exclusive partnerships of this nature allow for credible endorsement of sports brands, demonstrated use of the brand at the HPC and a roll out of further joint ventures and activations.

Equally excited about this partnership is the CEO of the HPC, Toby Sutcliffe. "Teaming up with a company such as Brand ID was an easy decision, based on our professional relationship we have built up with Speedo over the past few years. The range of products is a perfect fit with what we are offering our athletes on a daily basis and already our Olympic gold medal rowers, our top athletes, swimmers and triathletes have all reaped the rewards of being associated with some of these exciting, innovative and lifestyle brands. With the Olympic Games in Rio only just over a year off, we are excited to see what the portfolio of brands will be able to deliver to our high performance athletes in the lead up to and during the games."