Dealers News South Africa

First Car Rental announces global distribution partnership

First Car Rental, one of South Africa's car rental companies, has signed a multi-year full content global distribution agreement with Travelport that gives Travelport-connected entities worldwide real-time access to First Car Rental's booking portal, vehicle rates and associated services.

The partnership is effective immediately, with First Car Rental's full content now live on Travelport's Travel Commerce Platform, which has over 60,000 travel agent subscribers worldwide.

Travelport operates one of the world's largest travel commerce platforms with a presence in over 170 countries, providing distribution, technology, payment and other solutions to the US$8 trillion global travel and tourism industry. Entities that are connected to Travelport's platform include travel agents, tour operators, airlines, hotels, car rental companies and businesses, to name a few.

L to R: Sanchia Webster (Regional Manager – Hospitality & Car Rentals, Travelport Southern Africa); George Harb (Travelport Regional Director for Southern Africa, Zambia and Zimbabwe); and Melissa Storey (Executive Head of Strategy, Development and Marketing at First Car Rental).
L to R: Sanchia Webster (Regional Manager – Hospitality & Car Rentals, Travelport Southern Africa); George Harb (Travelport Regional Director for Southern Africa, Zambia and Zimbabwe); and Melissa Storey (Executive Head of Strategy, Development and Marketing at First Car Rental).

Says Melissa Storey, Executive Head of Strategy, Development and Marketing at First Car Rental, "We are very pleased to announce this new global full content agreement with Travelport. By signing up to Travelport's leading travel commerce platform, First Car Rental will be able to promote its market-leading rates and award-winning service to travel agents and consumers increasing its inbound traffic by volumes. The agreement forms part of First Car Rental's continued commitment to deliver first-class service to all our stakeholders in the evolving travel industry."

Says George Harb, Travelport's Regional Director for Southern Africa, Zambia and Zimbabwe, "We are delighted that First Car Rental has shown full commitment to Travelport. Travelport is building a long-term partnerships with First Car Rental based on our innovative car product which will deliver unrivalled content and value to travel customers."

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