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Imperial acquires SA e-commerce startup ParcelNinja
![Photo by Ruchindra Gunasekara on Unsplash](https://biz-file.com/c/2102/598694-700x487.jpg)
Imperial’s group chief executive officer, Mohammed Akoojee, said the following on the acquisition:
“Our digital strategy is a key enabler of our purpose, allowing us to build partnerships across our ecosystem, and to identify, pre-empt, integrate and own potentially disruptive technologies and businesses. Our digital strategy is both a driver of, and facilitated by, our 'One Imperial' strategy, and expanding our services into e-commerce, e-fulfilment and digital freight exchanges is an important component of this strategic pillar.”
Effective 1 February 2021, Imperial acquired a 60% stake in eCommerce logistics business ParcelNinja.
— Imperial (@Imperial_Logist) February 24, 2021
Read more here: https://t.co/RR3OjV5uI6#Imperial #BeyondPossibility pic.twitter.com/mLNZAlzxwN
“Joining forces with Imperial is the next logical step in ParcelNinja’s journey to expand its reach while remaining sustainable. We are excited to welcome the ParcelNinja team on board and look forward to leveraging this partnership to expand our offering in both B2B and B2C channels for our clients and their customers,” concluded Akoojee.
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