IT company sustainableIT nominated for Trailblazers Awards

sustainableIT, a market leader in the field of green ICT and sustainable computing in South Africa, has been short-listed in two categories - Sustainable IT and Emerging Markets. The company offers leading edge technology solutions and consulting services to organisations either embarking upon a carbon reduction strategy or wishing to run their IT departments more efficiently in terms of energy consumption and manpower.

Passion for environment

The founding directors are both passionate about the environment, and chose to couple that passion with their extensive IT skills. "Over the past decade the IT industry started waking up to the fact that it was a large contributor of global emissions," says director Tim James. "We recognised the market opportunity immediately and sustainableIT was born. Our value proposition is helping organisations measure, manage and reduce their emissions through the application of information technology."

Stephen O'Donnell, chairman of the Tech Trailblazers judging panel, said that the awards offers a forum for game-changing new technologies and young companies to showcase their products and services to the rest of the world. "We have assembled a world-class team of judges on the panel commensurate with the quality of entries we expect," he said.

James commented that they are also excited about the prospects such an award could bring to South Africa. "If we were to win I think in the main it would provide recognition that South African startups have value to add on the global stage. There is a significant amount of innovation happening in South Africa, particularly in the Cape."