Weinberger brings nearly 12 years of digital research industry experience to her new role, including eight years of experience with comScore in its San Francisco office where she was responsible for developing relationships and delivering value to some of the leading global technology brands..
"Australia and New Zealand are important markets to comScore and we felt it was the right time to bring in veteran leadership to help demonstrate the value of our offerings," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "Weinberger has a proven track record of delivering effective measurement solutions to many of the world's leading technology and media companies, enabling them to improve their digital strategies and grow their businesses. Her extensive experience will be a valuable asset to comScore's continued growth in these markets."
Prior to her appointment as VP for Australia and New Zealand, Weinberger served as vice president of US west coast sales for comScore, Inc. where she was responsible for all aspects of the new business cycle from prospecting to closing new business. Weinberger was responsible for adding 300 new clients throughout her previous eight years at comScore, including some of the world's largest digital and technology brands such as Fox Interactive Media, Cisco, Adobe and Amazon. While in this position, Weinberger was awarded the designation as Top New Business Salesperson for seven consecutive years, consistently demonstrating her understanding of brands' needs in a rapidly evolving digital environment.
Before her time at comScore, Weinberger served as sales director of new business at Jupiter Media Metrix from 1999 to 2002 when Media Metrix was acquired by comScore. While in this position, Weinberger managed the complete sales cycle for new business from lead generation to contract closure, focusing on a consultative sales approach. From 1996-1998, Weinberger served as inside sales representative for display sales with Advertising Age Group, part of Crain Communication, Inc. While in this role she effectively positioned group publications to achieve advertising revenue goals in the face of diminishing ad dollars put towards the print medium. She was also instrumental in the opening of a new Crain's advertising sales office in San Francisco.
Weinberger holds a B.A. in Communications from Tulane University in New Orleans, Louisiana, USA.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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