GLOBAL
Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'...
Emily Stander 9 Jun 2021
GLOBAL
On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...
Emily Stander 28 May 2021
GLOBAL
The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...
GLOBAL
D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...
GLOBAL
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
GLOBAL
The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...
GLOBAL
The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...
GLOBAL
'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...
Lila Westreich 24 Feb 2020
SOUTH AFRICA
The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...
GLOBAL
Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...
GLOBAL
Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...
GLOBAL
There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...
GLOBAL
The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...
GLOBAL
Three days of Epica jury proceedings in Amsterdam have come to an end...
