Results for Ehrenberg-Bass+Institute
News
Marketing & Media
Don't panic! The attention economy future looks bright
Issued by Spark Media 13 Oct 2021
Marketing & Media
The distinctiveness of the Monkey Bread Tree and brand assets
Jedd Cokayne 5 Aug 2020
Marketing & Media
The Goldilocks role of targeting in evidence-based marketing
Leigh Andrews 7 Nov 2019
Marketing & Media
The role of memory and media in converting consumers for brand growth
Leigh Andrews 18 Sep 2018
Marketing & Media
SPARK Media once again hosts international marketing scientist!
Issued by Spark Media 23 Aug 2018
Marketing & Media
#ShopperMarketing: Consumers consider brands for just 10 seconds in store
Gill Randall 24 Oct 2017
Marketing & Media
Defensive strategy in a game challenger brands are doomed to lose
Walter Pike 15 Dec 2014