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After spending 7 years of her career in Nelspruit, Mpumalanga, Christinah Mazibuko relocated to Johannesburg in 2014 and currently serves as the Marketing Manager for METRO FM. After serving at Tsogo Sun, Emnotweni Casino she then proceeded to the SABC, Ligwalagwala FM as a Promotions and Publicity Officer. She was part of Ligwalagwala FM's new positioning; its 26th Birthday Bash and the Hip Hop Festival. As Ligwalagwala FM's Marketing Manager, she led a team of three people and all marketing activities of the station. Her duties included developing the marketing strategy and ensuring its successful implementation to retain and increase market share, working with the Programming Department to ensure programme marketability and profitability, working with the Sales Department to ensure increased revenue and also develop alternative revenue generating streams, media relations, communicating marketing activations to internal stakeholders, management of the station's digital media, budgeting and undertaking special projects that will create a competitive edge for the station.
As a Marketing Manager at Ligwalagwala FM, she created synergies between Marketing, Programming and Sales for increased marketability and profitability. She extensively profiled the brand and presenters on national print media, other radio platforms and television. She introduced 360°degree marketing of station campaigns that saw the station growing its listenership from 1 089 million listeners to 1 312 million listeners in less than a year. She presented innovative above the line methods of increasing brand awareness and visibility in a cost-effective manner. She also led the biggest event in Mpumalanga, the Ligwalagwala FM Birthday Bash that attracts over 50 000 people.
In January 2014 she returned to Johannesburg where she served as a Marketing Manager for an SABC radio station, Radio 2000. She was part of Radio 2000 for 1 year, 3 months where she launched a brand campaign that positioned the station as the ultimate radio station for the new South Africa, catering to all races and cultures. Tagged "Our Music. Your Memories" this campaign would take South Africans on a timeless journey that will take them back to a special place in their lives that creates nostalgia. It assisted the station grow its listeners from 868 000 to 919 000.
In April 2015, she was appointed to head the marketing division of the biggest commercial radio station in South Africa METRO FM. When she started with the brand, the station had 6.3 million listeners. In September 2015 she launched a brand campaign for the station tagged "We Are Not Done" which builds on the heritage of METRO FM and positions the brand for future growth. She launched this campaign TTL. Under this brand campaign she ran a summer campaign in October - December 2015, the METRO FM Heatwave which saw a total number of 25 000 listeners attending Heatwave events in 4different provinces. This campaign also saw a growth in audiences from 6.3 million listeners in April 2015 to 6.6 million listeners in December 2015 and currently the station has 6.8 million listeners.