Chris Moerdyk

Marketing analyst, advisor & media commentator
Location:Cape Town, South Africa

Profile

Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on and follow him on Twitter at @chrismoerdyk.
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Current employment

Marketing Analyst
Moerdyk Marketing - www.chrismoerdyk.com
Present
The future of mass media and advertising

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly logical conclusions...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Nov 2018

The value of PR in the new media space

The value of public relations is increasing by leaps and bounds in the overall marketing mix thanks to a combination of social media and a move by marketers to engage directly with their customers...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Oct 2018

A great new way of getting consumers to love your brand

Never before in the history of mankind has it been more difficult to get public attention as it is right now. And its driving brand managers to distraction...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Sep 2018

Protect your reputation before it is attacked

The vast majority of the value of companies today is in their reputational goodwill. The risk of losing this value is now acknowledged as the "risk of all risks"...

By Chris Moerdyk, Issued by Chris Moerdyk 23 Aug 2018

12 months and counting - if you need my help

Round about this time next year, I will be retiring gracefully and shutting down what has been a very rewarding and successful marketing consultancy for the past 21 years...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Jul 2018

Survival advice from an accountant and a marketer

Risk is not a four letter word. Ok, it is, but it isn't that sort of four letter word. In fact it's just the flip side of reward and reward is what we are all after in business...

By Chris Moerdyk, Issued by Chris Moerdyk 24 May 2018

Majority of marketers still don't know what 'branding' is

Maybe a lot of marketers like to intentionally confuse boards of directors and clients when it comes to "brands" and "branding". I cannot believe they are all that naive...

By Chris Moerdyk, Issued by Chris Moerdyk 7 Feb 2018

Finding proof that print advertising is powerful

Print isn't dead. It's not even sick. And I aim to prove it this year...

By Chris Moerdyk, Issued by Chris Moerdyk 12 Jan 2018

Do you know what is building and breaking down your reputation?

My clients usually contact me about their corporate reputation only once some sort of assault has been made on their brand - which is fine, but also a bit late...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Nov 2017

What to do when PR and ad budgets are cut due to a stagnant economy

The biggest challenge faced by PR and advertising agencies is to persuade their clients not to cut their budgets when the economy turns sour. Like right now when the Business Confidence Index in South Africa is as low as it was when PW Botha made his ill-fated Rubicon Speech...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Sep 2017

What has the Bell Pottinger saga taught us?

A lot of South Africans would have clapped their hands with joy after hearing that Bell Pottinger had been found guilty by their UK representative body of breaching the PR code of ethics. But, as the biblical saying goes, let him who is without sin cast the first stone...

By Chris Moerdyk, Issued by Chris Moerdyk 29 Aug 2017

Crisis communications is a very specialised business

I was having a chat a few weeks ago to Neeran Naidoo, CEO of Hewers Communications, with whom I have worked on and off for many years on various projects, mostly involving crisis communication...

By Chris Moerdyk, Issued by Chris Moerdyk 21 Jun 2017

Why don't clients listen to their PR and ad agencies?

It is human nature that clients don't always listen to their PR and ad agencies and it often takes an independent outside “guru” to confirm what they are being told before clients sign off on strategy and campaigns...

By Chris Moerdyk, Issued by Chris Moerdyk 12 May 2017

The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Jan 2017

If you want to be inspired by online retail look at FNB's new app

I was at the launch of FNB's latest app - the 50th upgrade since it launched in 2012 - and in my opinion anyone who wants to succeed at online retail should have a look at this for sheer inspiration...

By Chris Moerdyk, Issued by Chris Moerdyk 11 Oct 2016

A press release is really just a last resort

Far too many PR people these days still believe that press releases are mainly what media relations are all about. They are wrong. Very wrong...

By Chris Moerdyk, Issued by Chris Moerdyk 30 Aug 2016

Boards of directors need to stop being in denial about social media

PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Jul 2016

Yes, you can cut your advertising budget in tough times

When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can...

By Chris Moerdyk, Issued by Chris Moerdyk 28 Jun 2016

The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks...

By Chris Moerdyk, Issued by Chris Moerdyk 27 May 2016

You are losing money on ads that don't appear

South Africa wastes R50bn a year on inefficient marketing strategy, misguided advertising and sponsorship but also through advertisers not really checking to see whether the ads they have paid for have actually been flighted...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Mar 2016

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