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Harnessing the power of youth: The future of brand marketing
Ilhaam Sass

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See: Africa’s Travel Indaba 2024 kicks off in Durban

See: Africa’s Travel Indaba 2024 kicks off in Durban

Africa’s Travel Indaba 2024 kicks off with BONDay

Africa’s Travel Indaba 2024 kicks off with BONDay

See: Kia Picanto gets a stylish refresh for 2024

See: Kia Picanto gets a stylish refresh for 2024

See: Finding the Light unites theatre stars for charity

See: Finding the Light unites theatre stars for charity

To reach your audience’s heart, speak their language

To reach your audience’s heart, speak their languageAmber Sambo

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

PROMOTED

Harnessing the power of youth: The future of brand marketingIlhaam Sass, 3RC

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffinGeoff Cohen

Source:

SA Podcast and Music Festival debuts with SABC and Arena Holdings

Source: © GGA South Africa’s townships, rural and peri-urban areas are seeing changes in consumer behaviour as card device penetration grows

Card acceptance spurs economic growth in underserved communities

Top 16 Youth-Owned Brands Awards announce 2024 nominees

A person walks past a Dis-Chem Pharmacy outlet in Cape Town, South Africa 22 February 2024. Source; REUTERS/Esa Alexander/file photo.

Dis-Chem annual profit down 1.6%

Source: Supplied.

PayShap reaches 30 million mark

Source: Reuters.

Jittery markets struggle with South Africa coalition puzzle

Source: Wikipedia.

Old Mutual reassures investors to stay the course in wake of 2024 SA election

Source: GITEX Africa. Dubai Internet City spotlights power of collaborative innovation to accelerate global AI-led tech transformation.

Dubai Internet City highlights collaborative innovation for global AI transformation

Source: Africanbank CEO, Kennedy Bungane.

#AfricaMonth: Kennedy Bungane champions Africanbank's expansionKatja Hamilton

Source: Supplied. The Ministry of Health of Ghana signing an MoU with AstraZeneca. Franklin Asiedu Bekoe, director public health, Ghana Health Service; Winfred Ofosu, Ghana Health Service; Deepak Arora, country president, African Cluster, AstraZeneca, and Ruud Dobber, executive vice president, BioPharmaceuticals Business Unit, AstraZeneca.

Growth of AstraZeneca’s flagship health equity programme

Source:

Local food inflation drops, but globally, hyperinflation persists in pockets

Source: Supplied. Regional director and chief executive officer of Re/Max of Southern Africa, Adrian Goslett.

RE/MAX: Interest rates to remain at record highs

Source: Reuters. South African Reserve Bank's Lesetja Kganyago.

No surprises here: Sarb's MPC holds rates steadyRaymond Parsons

Source:

Rand retreats as coalition dynamics spook investorsAndre Cilliers

Source:

Interest rate has been too high for too long, says Seeff

Source: Supplied.

The rise of boutique living: A look inside Nova by Revo PropertyEmanuel Germanis

#AfricaMonth: Jane Nshuti, transforming African foodways with plant-based cuisine

#AfricaMonth: Jane Nshuti, transforming African foodways with plant-based cuisineRobin Fredericks

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffin

By Geoff Cohen 8 minutes

Harnessing the power of youth: The future of brand marketing

By Ilhaam Sass 9 minutes

More news

Amazon launches shopping channel on Prime Video, Amazon Freevee

Retail

Amazon launches shopping channel on Prime Video, Amazon Freevee

22 Apr 2024

Marketing & Media

Elevate your brand at the Mzansi Food & Drink Show 2024

Mzansi Food & Drink Show 22 Apr 2024

Marketing & Media

ARB clears MultiChoice of racial stereotyping in streaming ad

Karabo Ledwaba 22 Apr 2024

Image supplied. The great German philosopher, Immanuel Kant and his ideas on democracy, freedom, peace and justice have been brought back to life using AI that has created a modern-day persona designed to appeal to a Gen Z audience

Marketing & Media

AI brings Immanuel Kant back to life to appeal to Gen Z audience

22 Apr 2024

Source: © Global Cosmetics News Unilver has succumbed to pressure from shareholders to cut costs and to scale back environmental and social pledges

Marketing & Media

Unilever scales back on environmental and social initiatives

22 Apr 2024

New Norse Atlantic route connects London and Cape Town

Tourism & Travel

New Norse Atlantic route connects London and Cape Town

22 Apr 2024

Tesla recalls Cybertrucks over accelerator pedal issue

Automotive

Tesla recalls Cybertrucks over accelerator pedal issue

22 Apr 2024

Source: chandlervid85 via

Logistics & Transport

Driving forward - innovations transforming the future of transportation

CG Selva Ganesh 22 Apr 2024

Image source: Riccardo Lennart Niels Mayer –

ESG & Sustainability

R28bn Upper uMkhomazi Water Project to relieve KZN water challenges

22 Apr 2024

Leveraging quick analytical models to pinpoint opportunities

Retail

Leveraging quick analytical models to pinpoint opportunities

Bernhardt van der Merwe 22 Apr 2024

Source: Supplied. Century 21 South Africa chief executive officer, Harry Nicolaides.

Property

Property market forecast and the role elections play

22 Apr 2024

Energy & Mining

Galp Energia says Mopane oil field contains 10bn barrels

Sergio Goncalves 22 Apr 2024

Healthcare

Spinal surgery milestone achieved at Cure Day Hospital Foreshore

22 Apr 2024

Are companies truly making an effort to recruit and retain top coders?

ICT

Are companies truly making an effort to recruit and retain top coders?

Zaio 19 Apr 2024

Source: Supplied. Himal Parbhoo, chief executive officer of FNB Retail Cash Investments.

Finance

FNB stokvel savings increase to R9.6bn despite tough economic environment

19 Apr 2024

Healthcare

Elections 2024: What the major political parties say about a sugar tax

19 Apr 2024

Sibanye-Stillwater's Marikana complex has faced the brunt of the PGM crisis

Energy & Mining

Sibanye-Stillwater faces PGM headwinds, cuts jobs at ageing mine

Lindsey Schutters 19 Apr 2024

Jessica-Ann Shepherd wins 2024 Mr Price New Talent Search

Retail

Jessica-Ann Shepherd wins 2024 Mr Price New Talent Search

19 Apr 2024

National Arts Festival commemorates 50 years

Lifestyle

National Arts Festival commemorates 50 years

19 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Marketing & Media

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Food is a fundamental human right, yet South Africans go hungry

ESG & Sustainability

Food is a fundamental human right, yet South Africans go hungry

Ambani Reputation Management 19 Apr 2024

SKJ Group: Built on resilience, driven by innovation

Entrepreneurship

SKJ Group: Built on resilience, driven by innovation

The Innovator Trust 19 Apr 2024

Image source: fizkes –

HR & Management

How to reward multi-generational teams

19 Apr 2024

Unitrans launches Centre of Excellence to enhance African supply chain solutions

Logistics & Transport

Unitrans launches Centre of Excellence to enhance African supply chain solutions

KAP Limited 19 Apr 2024

Fashion Revolution Week 2024: How everyone can play a part in redefining South Africa's fashion industry

Retail

Fashion Revolution Week 2024: How everyone can play a part in redefining South Africa's fashion industry

Soapbox Communications 19 Apr 2024

Property

Western Cape invests R116.6m in energy resilience, solar

19 Apr 2024

A rallying cry from the South African real estate sector

Property

A rallying cry from the South African real estate sector

Geoff Jennett, Catchwords 19 Apr 2024

Number one in Gauteng

Marketing & Media

Number one in Gauteng

The Citizen 19 Apr 2024

Own your journey: The new Kia Seltos

Automotive

Own your journey: The new Kia Seltos

Kia South Africa 19 Apr 2024

KSIA, CTIA, and ORTIA shine at Skytrax World Airport Awards 2024

Logistics & Transport

KSIA, CTIA, and ORTIA shine at Skytrax World Airport Awards 2024

19 Apr 2024

More news

Marketing & Media

Court overturns Icasa's election broadcast regulations amendment

19 Apr 2024

Image supplied. Knorr's #ModTheVeg campaign with Tyler Ninja’ Blevins, a world-famous gamer and streamer, to promote healthier eating choices in the gaming world

Marketing & Media

Knorr's #ModTheVeg campaign: Healthy eating in the gaming world

19 Apr 2024

Marketing & Media

Warc releases The Future of Measurement Report

19 Apr 2024

Source: © Provoke Media The 2024 EMEA Sabre Award winners have been announced

Marketing & Media

Sabre EMEA 2024 Awards: Razor PR, Retroviral top SA agencies

Danette Breitenbach 18 Apr 2024

Hoorah bolsters creative talent

Marketing & Media

Hoorah bolsters creative talent

Hoorah Digital 18 Apr 2024

Yellowwood looks forward to the 20th anniversary of GenNext

Marketing & Media

Yellowwood looks forward to the 20th anniversary of GenNext

TBWA 18 Apr 2024

Chantel Harrison elevates to managing director role at iProspect South Africa

Marketing & Media

Chantel Harrison elevates to managing director role at iProspect South Africa

Dentsu 19 Apr 2024

Powerful partnerships are driving the innovation economy

Retail

Powerful partnerships are driving the innovation economy

19 Apr 2024

Umzimvubu Municipality gets a R26.5m informal trade investment

Retail

Umzimvubu Municipality gets a R26.5m informal trade investment

19 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Marketing & Media

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Ninety9cents 18 Apr 2024

Lindt South Africa unveils their new, ultimate indulgence: Lindor Milk & White Truffles

Retail

Lindt South Africa unveils their new, ultimate indulgence: Lindor Milk & White Truffles

Ninety9cents 18 Apr 2024

Popular future-focused summit returns

Marketing & Media

Popular future-focused summit returns

Mann Made 18 Apr 2024

Online marketplaces: A fertile ground for scammers, counterfeit merchants

Retail

Online marketplaces: A fertile ground for scammers, counterfeit merchants

18 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing & Media

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Dentsu 18 Apr 2024

Teacher vacancies soar to over 31,000 in South Africa

Education

Teacher vacancies soar to over 31,000 in South Africa

19 Apr 2024

Deputy President Paul Mashatile will spearhead phase 2 of the South Africa Connect programme.

ICT

Mashatile launches South Africa Connect project phase 2

18 Apr 2024

Source: Reuters/Dado Ruvic.

Finance

Cryptocurrency exchange, Binance secures Dubai license

18 Apr 2024

Source: Supplied. PN Siyavuya Nolanda, PN Likho Gubelana, Dr Hellmuth Weich, Mr Nathan Yamey, and PN Rita Plaatjies.

Healthcare

Another milestone achieved for Tygerberg Hospital

19 Apr 2024

Solarworld Africa hosted a partner conference in Cape Town for its 40th anniversary

Energy & Mining

Solar industry: ‘South Africa shouldn’t waste public money on local manufacturing’

Lindsey Schutters 18 Apr 2024

Healthcare

Noakes Foundation to support and fund unconventional research on diet and healthcare

18 Apr 2024

Top-selling car brands: Toyota leads as used car sales retreat

Automotive

Top-selling car brands: Toyota leads as used car sales retreat

18 Apr 2024

Source: Supplied. Sanan Pillay, portfolio manager at Sanlam Investments Multi-Manager.

Finance

The evolution and opportunity of private debt

Sanan Pillay 19 Apr 2024

Huawei unlocking opportunities for the youth at Job Fair 2024 of Chinese-invested enterprises in South Africa

ICT

Huawei unlocking opportunities for the youth at Job Fair 2024 of Chinese-invested enterprises in South Africa

Irvine Partners 18 Apr 2024

Meta's latest LLM Llama 3 is taking aim at Gemini Advanced and OpenAI's GPT-4

ICT

Meta enters the advanced cloud LLM fight with Llama 3

Lindsey Schutters 18 Apr 2024

Finance

Food inflation dip drives headline figure lower

18 Apr 2024

102,680 applications for Grades 1 and 8 for 2025 in the Western Cape

Education

102,680 applications for Grades 1 and 8 for 2025 in the Western Cape

18 Apr 2024

Call for abstracts: Cornerstone Conference 2024 - Explore the future of higher education

Education

Call for abstracts: Cornerstone Conference 2024 - Explore the future of higher education

Cornerstone Institute 18 Apr 2024

Thousands of school children stuck without transport months into school year

Education

Thousands of school children stuck without transport months into school year

Lucas Nowicki 18 Apr 2024

Image source: Valeriy Byelogub –

Legal

What SA's new ‘failure to prevent’ corruption offence means for business

19 Apr 2024

The Western Cape Alternative Energy Support Programme, has allocated R12.5M for Solar PV in trading and township hubs, helping 50+ businesses stay open.

Energy & Mining

Western Cape initiative keeps small businesses afloat during power cuts

Lindsey Schutters 19 Apr 2024

Like nutritious meals, water should be seen as an essential nutrient for learners

Healthcare

Like nutritious meals, water should be seen as an essential nutrient for learners

Ambani Reputation Management 19 Apr 2024

RoomRaccoon data reveals independent SA hotels' summer success

Tourism & Travel

RoomRaccoon data reveals independent SA hotels' summer success

19 Apr 2024

Property

Circumventing the relocation maze: successful emigration essentials

Ian Pettey 19 Apr 2024

Image source: Getty Images

HR & Management

Why 'unlawful dismissal' doesn't mean 'automatic reinstatement'

Chloë Loubser and Caity Barbour 18 Apr 2024

New reports forecast ~32 GW of installed renewable energy capacity in SA by 2030

Energy & Mining

New reports forecast ~32 GW of installed renewable energy capacity in SA by 2030

GreenCape 18 Apr 2024

Tiger Wheel & Tyre’s testing of worn versus new tyres yields sobering results

Automotive

Tiger Wheel & Tyre’s testing of worn versus new tyres yields sobering results

Tiger Wheel & Tyre 18 Apr 2024

Report: Fortified whole grains combat climate change and hunger

Agriculture

Report: Fortified whole grains combat climate change and hunger

18 Apr 2024

2024 WTMA Responsible Tourism Awards recognise and honour sustainability leaders

Tourism & Travel

2024 WTMA Responsible Tourism Awards recognise and honour sustainability leaders

18 Apr 2024

Siya Kolisi honoured in Time Magazine’s Time100 list for 2024

Lifestyle

Siya Kolisi honoured in Time Magazine’s Time100 list for 2024

19 Apr 2024

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