New York Festivals International Advertising Awards open for 2016 competition

"NYF monitors evolving advertising industry trends to insure our competitions offer multiple opportunities to showcase the creative and technological advances brands employed to engage consumers. While we've added new competitions, we also deleted categories that no longer play a relevant role to the work that's being done today," said Michael O'Rourke, President of NYF.

Mobile advertising now accounts for more than half of digital ad spending and continues to drive consumer interactions with brands. This new competition will highlight creative work designed for one of the fastest growing platforms. Media was created to honour strategies utilising specific advertising vehicles employed to achieve maximum coverage and exposure on behalf of the brand. Also new in 2016, Activation & Engagement will salute innovative strategic campaigns that engage consumers via compelling emotional personal experiences resulting in a measurable and positive shift in perception of the brand.

New industry award

This year NYF adds 'Best Commercial Film Director' to the powerhouse lineup of special industry awards. It will present this award to the commercial director whose visionary talent and creative excellence is associated with the highest number of award-winning commercial entries, regardless of who submitted the entry.

Entries submitted before 16 December 2015 can save 10% of their entry fees by using the code PRN2016. The 2016 competition entry deadline is 31 January 2016. For more information, go to www.newyorkfestivals.com.