A simpler, smarter life through AI
A simpler, smarter life through AI

When you think about artificial intelligence and how it will impact our daily life, what are the images you conjure up? Intelligent robot companions that clean and cook and keep you company? A disembodied voice that controls your car...

By Vaughan Rowsell 14 hours ago

6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 1 day ago

Tiger Brands and world-famous artist come together for Heritage Day celebrations

Three of South Africa's most-loved icons and brands will come together for Heritage Day celebrations in a unique and inspiring concept that links art and food in South African heritage...

Issued by Bullion PR & Communication 13 hours ago

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 1 day ago

What's really driving the future of retail?

Many predictions about the future of retailing have been made. These range from the supposed dominance of certain technologies, to increased use of data and analytics...

By Jason Pallant 2 days ago

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 2 days ago

Why and how retailers turn everyday items into 'must-have' collectables

Coles' recent "Little Shop collectables" promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices...

By Louise Grimmer and Martin Grimmer 14 Sep 2018

Delivering a personalised, multi-sensory in-store experience

It's no secret that online shopping is taking off in South Africa. In fact, studies show that the local e-commerce market is expected to reach almost twenty-five million online shoppers by 2021...

By Jaqueline van Eeden 12 Sep 2018

The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

SA's growing appetite for convenience an opportunity for retailers, manufacturers

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives...

12 Sep 2018

Prepping for the Black Friday digital demand

In preparation for Black Friday, retailers need to scale their systems, leverage big data analytics and tools and capitalise on an exceptional customer experience well before the manic shopping event hits...

11 Sep 2018

Are on-pack promos still relevant in the digital age?

Even though the positive impact of digital transformation has been lauded, there are still instances where more traditional approaches are preferred...

By Kirstie Weber 10 Sep 2018

Cadbury reminisces on 80 years in South Africa

September 2018 marks 80 years that Cadbury Dairy Milk has been enjoyed in South Africa. The chocolate brand will be celebrating the anniversary by launching eight heritage packs, showcasing some of its designs throughout its history...

7 Sep 2018

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