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South Africa ranks 2nd as country with most reliable Covid-19 newsAs we all try to make sense of the unfolding Covid-19 pandemic, the prevalence of fake news has come under the spotlight more than ever before. You may have seen the now de-bunked stories of dolphins and swans returning to Venice's canals or elephants lounging in rice paddies in Yunnan, China where they hadn't been seen for years. More ominously, you've likely been sent one of the many Covid conspiracy theories that have spread globally - as quickly as the infection pandemic itself. ![]() Image credit: Kaboompics.com on Pexels. Welcome to the post-truth eraWe are living in a time where anyone and everyone with a laptop or smartphone can offer their opinion instantly, often with either inadvertent misinformation or malicious intent. While some fake news may seem harmless, like the forged letter from the deputy minister of tourism proclaiming the Easter bunny as “essential services”, other cases have the potential to cause immense harm, such as the viral WhatsApp video claiming our local test kits are contaminated. This has resulted in what the World Health Organisation (WHO) now refers to as an “infodemic” – an over-abundance of information that makes it hard for people to find trustworthy sources and reliable health guidance when we need it most. Fast-moving crises fuel faster-moving rumoursItalian scientist Manlio De Domenico recognised the risk of misinformation early on in his country’s fight against the virus. As part of the Bruno Kessler Foundation’s Centre for Information and Communication Technology, he developed a screening tool to identify how much of public messaging, in each country, is in fact reliable. Using machine learning techniques, over 120 million geolocated tweets and 22 million webpages were analysed. 88 countries have since been included in order to track online speculation as well as track bots spreading fake news. So, how did South Africa do?A few shameful videos aside, South Africa is proving to be one of the most reliable countries in the world when it comes to Covid-19 news. After Singapore, who take top honours, we have the lowest infodemic risk percentage – which means low exposure to fake information. The infodemic risk index takes into account the average amount of content posted each day, the truth reliability of native news and the truth reliability of bot-generated content. SA overview:
![]() Source: Covid19 Infodemics Observatory. To better understand this, we can compare ourselves to other countries. The UK currently has a 27x higher risk of misinformation than we do, and in the USA, you have a 56x higher risk of being exposed to fake news than here in SA. When asked about our news reliability, lead researcher De Domenico said “Congratulations, South Africa is a very reliable news country”. With fake news proving to be a real threat to our health, it’s important for us all to keep our news reliable by practising digital hygiene in the same way we do physical hygiene. Digital hygiene tips:Source Content quality Encouraging you to share Report fake news Visit the Covid19 Infodemics Observatory to view real-time stats on news reliability around the world. About Leigh CrymbleLeigh Crymble is a behavioural linguist and language practitioner and founded BreadCrumbs in 2019 - South Africa's first Behavioural Linguistics firm that is rooted in behavioural theory and combines sociolinguistics, psychology and marketing principles to create personalised and persuasive communication. View my profile and articles... |