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imagineNATION Alliance gets you closer to your consumers and market through insightful research. We deliver marketing strategies that build strong, well-defined brands and assist you in putting those strategies into action.
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Rich insights and data, the bedrock of any marketing strategy
I don't want to age myself and reminisce about the good old days, but...if I think back to the start of my career as a brand manager at Reckitt Benkeisser or Colgate Palmolive, it was marketing at its most pure. As brand managers, we were responsible for the P and L of our brands and this included, for example, picking fragrances for soaps to make the product both margin-rich and at the same time laden with consumer appeal, so that it not only flew off the shelf but flew off the shelf profitably. Brand managers were responsible for the value proposition in its entirety and we led the business teams and new business development initiatives. 30 Jan 2023 Read more

Why online is now an essential part of retailers' offline strategies
In the past, a retailer's online strategy consisted largely of a website, possibly with some e-commerce functionality. It was the next frontier in the digital space and everyone who was anyone in the retail world had one. 24 Oct 2022 Read more

#BizTrends2022: CX, disloyalty and lessons from the ice-cream shop
It is a bold person these days who attempts to see into the future. If the last two years have taught us anything, it is probably that predicting trends in retail or elsewhere is an extreme sport. 14 Jan 2022 Read more

#EcommerceDay2021: Are retailers scoring an own goal in online shopping?
Online retail is estimated to still be only about 2% of total retail sales in South Africa vs 16% elsewhere in the globe. This is despite having been given a proverbial shot in the arm by coronavirus and lockdown. 9 Mar 2021 Read more

Pandemic 'jet fuel' for online retail
Significant changes to consumers' shopping behaviour as brands step up 29 Jan 2021 Read more

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