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Study from finds video advertising more effective across combination of CTV, desktop and mobile, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study - The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop and Mobile Devices" - that illustrates how using video advertising across a combination of all three screens can drive greater lifts in brand awareness, purchase intent and other campaign KPIs, compared with using any of the devices alone. 26 May 2021 Read more

How household targeting can improve engagementThe below article content was originally published in BizReport by Kristina Knight. 18 May 2021 Read more releases a guide on 'advanced TV': What it is and how it can help drive, a global technology company specialising in digital advertising, has published a whitepaper on the topic of advanced TV. The guide provides a detailed explanation of what advanced TV is in all its forms, why it is important to consider and how it can help brands generate results. 1 Jun 2020 Read more launches global digital video PSA initiative to inform the public about, a global advertising technology company transforming the way brands connect with relevant audiences, launched a digital video Public Service Announcement (PSA) initiative to help drive awareness around Covid-19 and better help global communities cope with the spread of the virus. The campaign will enable corporations, brands, publishers, marketers and celebrities to work together to help combat this spread. 3 Apr 2020 Read more

Exponential Interactive announces its new business division,, is expanding into international marketsDigital advertising leader Exponential Interactive announces that it is rolling out its new, video-driven business division,, in international markets. allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the US in October 2019. 9 Mar 2020 Read more

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David Barnard | Managing Director Sub-Saharan Africa
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