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Content is king - only if it lands!
A robust content strategy has become more crucial than ever for raising awareness, turning leads into customers, driving sales, and realising ROI. From larger organisations with complex digital screen networks spanning diverse scales and geographies, to SMEs and home-based enterprises, a sound content strategy entrenches your business objectives by creating awareness, marketing your products, and keeping your customers informed. 5 Sep 2022 Read more

New technologies to enhance customer engagement
The Covid-19 pandemic has undoubtedly been the catalyst to drive broad-based digitisation and spearhead the Fourth Industrial Revolution (4IR). This digital revolution is reshaping consumer behaviour and creating opportunities for innovative new digital communications tools to attract and drive greater customer engagement. Across industries - corporate, finance, retail, technology, healthcare, education, and others, today's tech-savvy and highly informed consumers are demanding real time, personalised information, delivered digitally. 20 Apr 2022 Read more

Viewer analytics: What is it and how does it help ROI?
Viewer analytics uses cameras and sensors to track the eye and facial movements of people looking at screens. Even a simple webcam connected to a laptop can be set up to perform rudimentary audience analytics. 6 Dec 2021 Read more

Mgaga: A call for men to do the work of change
Initiated by the men of TechCommunications firm, TQ Group, the Ma Gents Against Gender Abuse (Mgaga) have announced an exciting partnership with GenderWorks aimed at bringing about behaviour change to root out toxic masculinity in the South African society. GenderWorks is a registered, non-profit organisation based in South Africa and affiliated to Gender Equity and Reconciliation International. 26 Nov 2021 Read more

Carlia wins Pendoring Awards
TQ Group are proud to announce that Carlia Janse van Rensburg, a junior graphic designer, was honoured with two silver awards at the prestigious #Pendoring2021 ceremony. The awards were granted in recognition of van Rensburg's outstanding final submission for Graphic Design Honours at the North-West University, which also earned her an academic distinction in 2020. 12 Nov 2021 Read more

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