So why W24? Lili Radloff, editor of the platform and one of the masterminds behind the reinvention, says: “It was clear that there was a huge need for a destination that really understood and celebrated what it meant to be young and female in South Africa – a platform that offered real content, 100% geared towards her lifestyle. So we decided to create a digital brand that is boldly female and that celebrates being a young woman in South Africa today.”
Vicki Steenkamp, The SpaceStation’s Business Development Manager for W24, adds: “The editorial focus on this new brand will be authentic and meaningful. W24 is the newest lifestyle destination for the millennial South African woman.”
W24 will cover everything from local to international trends, fashion, beauty, careers, money, work-life balance, mind and body, DIY, local weddings and home décor to relationship advice, soapies, horoscopes and wellness. To contribute to this we have a fresh mix of knowledgeable and inspirational local contributors.
“Research shows us that digital brands with a mobile-first focus are the way to go, particularly when talking to millennials. Partner this thinking with the fact that the local millennial female market is looking for a strong platform that understands and speaks to her needs specifically, and we have a winning formula,” says Gustav Goosen, CEO of The SpaceStation, the exclusive digital sales partner of W24.
www.w24.co.za went live on 1 July 2016 followed by a star-studded launch event in Johannesburg on 5 July. [Watch]: http://www.w24.co.za/Entertainment/Celebrity-gossip/watch-highlights-from-the-w24-launch-party-20160706.
Go to http://www.thespacestation.co.za/channel/w24/ for more information.
