The solution for Cooked In Africa includes everything from the content development and management, to working with digital marketing agency Platinum Seed in building the website. In addition, the 24.com network will assist with driving traffic to the Ultimate Braai Master website.
"This is the first digital solution of its kind in South Africa," says Gustav Goosen, CEO of The SpaceStation. "Our stable of online news and lifestyle brands, coupled with our exclusive access to the 24.com infrastructure, means we are able to offer clients truly unique and powerful campaigns."
Deirdre Ingpen, Head of Commercial at 24.com adds, "The best digital campaigns are those that are built around content. As a publisher, 24.com is able to draw on that expertise, and along with The SpaceStation, offer clients customised and integrated campaigns that extend across platforms that are supported by display and social media solutions."
The website was designed with a focus on being a return destination for Ultimate Braai Master viewers and other users interested in all things 'braai'. It has been developed to work across all platforms and includes interactive and engaging features such as user-generated content elements. 24.com's Custom Solutions Division runs the website and social media pages, while The SpaceStation is responsible for managing traffic growth and ad operations.
"24.com's integrated digital platform provides traffic to the Ultimate Braai Master website and invites viewers to go behind the scenes," says Lara Black, Business Development and Marketing Director at Cooked In Africa Films. The SpaceStation and 24.com have created a tailor-made solution that meets all of our content and online branding needs. We now have a truly world-class digital presence that delivers a far better return on investment and social media solution for our sponsors."
"It has been hugely satisfying to work with Cooked In Africa Films to develop an unprecedented online solution that checked every one of their boxes," says Heidi-Lee Pauw, Regional Sales Manager at The SpaceStation. "We are very proud of this campaign and are looking forward to seeing the viewer response now that the series has begun airing."
You can view all things 'braai' on the Ultimate Braai Master website at http://www.ultimatebraaimaster.com and catch Ultimate Braai Master, sponsored by Pick 'n Pay, on e.tv.
About The SpaceStation:
The SpaceStation is the largest premium display advertising sales house in Sub-Saharan Africa.
As Naspers' lead digital media sales company in Africa, through an innovative partnership between 24.com and DStv Media Sales, The SpaceStation is able to offer clients - whether advertisers or media planners - an effective, single point of access to the biggest online and mobile portals in Africa.
Their full service team of more than 40 staff offer creative, customised, innovative and engaging advertising solutions to strategically targeted audiences across a range of premium digital platforms including web, mobile, app, email and interactive TV. This provides the opportunities for powerful cross platform and multi-channel integration of campaigns.
With over 29 million International and 14 million South African Unique Browsers each month, The SpaceStation exclusively represents more than 60 of Africa's favourite websites, mobi-sites and mobile apps, affording their clients unrivalled, strategic and competitive access to Africa's online population.
For more information, visit www.thespacestation.co.za
