Tiger Brands celebrates Nelson Mandela Day

Tiger Brands took part in the 67 minutes for Mandela Day initiative in honour of the late Nelson Rolihlahla Mandela. The Tiger team visited Twilight Children Centre in Hillbrow and donated one month's supply of food and cleaning products. As part of 67 minutes the Tiger team also helped to clean and improve the appearance of the facilities.

Tiger Brands partnered with the Gauteng Department of Social Development to support Twilight Children Centre, which not only provides shelter and sustenance to the most vulnerable members of our society, but also empowers them with practical life skills that give them opportunities to provide for themselves. "Our participation today is part of our commitment to be present and make a meaningful impact in the communities that our customers live in. This initiative is also aligned to the Tiger Brands Foundation ethos of nourishing growing minds," said Alex Mathole, Group Executive of Corporate Affairs.

It was wonderful to see the team roll their sleeves up to scrub, wipe, sweep the floors and clean walls. Their efforts were acknowledged most by the boys who live in these dormitories - their faces literally lit up at the sight of the food parcels they received but they were also excited to have people helping them get their rooms clean and hygienic. "It makes me happy to see that some people still care about us. Thank you to Tiger Brands for all the cleaning stuff and the food. I wish they can continue to help other kids like us," said Sandile Mawinga (14).

The products that were used on the day had an immediate effect as the fragrance of Airoma, Jeyes Home Guard and Jeyes Power filled the corridors of the entire building. The team encouraged the staff and children at the centre to continue using the products beyond the day to ensure a hygienic and healthy living environment.

About Twilight Children Centre:

Twilight Children seeks to restore the dignity of the children living and working in the streets by giving them tools that will allow them to have sustainable fruitful lives as part of the bigger South African Community. The centre feeds 220 children on a daily basis, 56 stay at the centre and 164 are street kids and children from poor families.

The Centre's main aim is to reintegrate children and young adults into mainstream society by providing education through schools, by giving them skills such as pottery and other forms of art such as recycled art, sewing and beadwork. And in so doing, affirming their confidence, so they can become respected citizens.

23 Jul 2014 16:05

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