PriceCheck's general manager, Andre de Wet cites The SpaceStation's reputation as the leading digital media sales team as the reason for their decision. "We are very excited about this partnership and what it means for the potential for growth of the PriceCheck platform," he adds.
PriceCheck is a comparative shopping platform where users can access the prices for over 30 million products across more than 350 online shops. Once the product search has been completed, shoppers have the option of going directly to the check out pages to make a purchase. PriceCheck's February Effective Measure website stats show a large audience of 465,335 local Unique Browsers and 2,494,460 Page Impressions. The top search categories include Computer & Software, Electronics, Home & Garden and Books.
Myles Brown, The SpaceStation's channel sales manager for PriceCheck says that this addition to the company's stable means that the network is able to offer its clients digitally sussed browsers who have definite online shopping intent. "We are thrilled to have a brand like PriceCheck in our stable. Their access to products and online shopping platforms is unprecedented, which gives them, and us, a distinct advantage in terms of speaking directly to e-commerce savvy shoppers," he adds.
Research shows us that there is an ever-growing activity of ROPO (Research Online and Purchase Offline) behavior in the local market. PriceCheck offers the consumer increased accessibility to information that helps educate and inform, and ultimately allows for a smarter purchasing decision to be made.
"The SpaceStation is the largest premium network in sub-Saharan Africa, and this addition has cemented our position further as an industry leader, as we are now able to offer advertisers access to an even wider audience profile, " says Gustav Goosen, The SpaceStation's CEO. "We look forward to a long term and successful relationship."
PriceCheck's addition to the network is effective immediately. More information is available at http://www.thespacestation.co.za/channel/pricecheck.
About The SpaceStation:
The SpaceStation is the largest premium display advertising sales house in Sub-Saharan Africa.
As Naspers' lead digital media sales company in Africa, through an innovative partnership between 24.com and DStv Media Sales, The SpaceStation is able to offer clients - whether advertisers or media planners - an effective, single point of access to the biggest online and mobile portals in Africa.
Their full service team of more than 40 staff offer creative, customised, innovative and engaging advertising solutions to strategically targeted audiences across a range of premium digital platforms including web, mobile, app, email and interactive TV. This provides the opportunities for powerful cross platform and multi-channel integration of campaigns.
With over 17 million International and 9 million South African Unique Browsers each month, The SpaceStation exclusively represents more than 27 of Africa's favourite websites, mobi-sites and mobile apps, affording their clients unrivalled, strategic and competitive access to Africa's online population.
For more information, visit www.thespacestation.co.za
