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Gwen Watkins - freelance writer, editor, subeditor and author with 35 years international experience in industrial journalism offers her Master NLP Practitioner skills to aid brand communication and native advertising.
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Enterprising women, who run their own businesses, can benefit from a Gauteng-based two-day masterclass that discusses successful entrepreneurial characteristics and attitudes and looks at the specific management issues of women in business; offering instantly usable tips and checklists. 26 Jul 2018 Read more

Gwen WatkinsMany people prefer to process their information visually (V) and therefore think of the world in terms of visual references or pictures. Auditory (A) and kinaesthetic (K) people think primarily in sounds and feelings, but you want all of them to read and react to any content you may put out. 18 Jan 2018 Read more

Gwen WatkinsIn a world of content writing, social media and e-news, the temptation to place all one's confidence in the new marketing credo is overwhelming. After all, with a thousand new 'likes' and happy faces, everyone wants you. 6 Nov 2017 Read more

Gwen WatkinsEffective headlines captivate audiences, essential as attention span is now around 15 secs (think billboard). Media websites want click-through, print media want purchasers - all depend on great headlines. 12 Sep 2017 Read more

Gwen WatkinsThe possessive apostrophe is one of the most misused pieces of punctuation, cropping up everywhere, except where it should be. The most common one seen everywhere is T's and C's apply. As this is supposed to be an abbreviation of 'terms and conditions apply' - then the apostrophe is clearly wrong because the term and condition do not have anything belonging to them, they are plurals, therefore they do not need a possessive apostrophe. 29 Jun 2017 Read more

Gwen WatkinsAs a baby boomer, I am predisposed towards dealing with fellow baby boomers but even more so with other women baby boomers in management and top positions. The reason is simple; we have a no-nonsense response to life, work and effort, having had to carve our own path without much encouragement from the world. 12 May 2017 Read more

Good media events rely on certain basic events management principles and these quick tips will ensure a smoother press conference. 1 Apr 2017 Read more

The new marketing terms Content Marketing, Native Advertising, Brand Awareness, Consumer Messaging, all come down to one essential idea - write a concise story that captures the attention of your target market, makes them believe it, want it and respond directly to you. 5 Jan 2017 Read more

I have had a question come in from freelancers about the benefits of contract work, as opposed to freelancing and whether agreeing to contract work means you are no longer a freelancer. 28 Jun 2016 Read more

You need to decide how much you would like to earn each month, as a freelancer. I have found the best way to calculate this is to use the third rule system - one-third to live on (your salary), one-third for taxes, overheads and normal day-to-day company needs and one-third to savings against the financial crash that hits at least once a decade, or as a hedge fund for retirement. 25 Apr 2016 Read more

Many companies need sponsorship to meet critical objectives and this is often achieved through events. However, given that most major corporations receive numerous requests for sponsorship, it is necessary to craft a sponsorship proposal that answers the major questions of who, what, when, where and why the company would benefit from its collaboration. 28 Feb 2016 Read more